Comon invests in tools for consumption.
The agency’s priorities are Search Everywhere Optimization (SEO) and Generative Engine Optimization (GEO), new tools that optimize the use of AI and social media in consumption. Digital marketing agency Comon is investing in Search Everywhere Optimization (SEO) and Generative Engine Optimization (GEO), new tools that optimize artificial intelligence (AI) and social media in current consumption […]
Comon evolves into an intelligence and creativity agency.
Twenty-five years after its founding, Comon has evolved to a new level as an Intelligence and Creativity agency. This is a positioning intended to bring brands and businesses closer to people, with emotion and technology, combined with intellectual rigour grounded in technology and creative power. As an agency of reference in Portugal for having pioneered […]
“A brand shouldn’t enter too many markets at once.”
Ismo Nikkola (pictured), Senior Vice President of Global Marketing and Brand Management at Finnish company Valio, shares key consumer trends and highlights the mistakes marketers and advertisers should avoid. Founded in 1905, Valio is a Finnish dairy and plant-based food company with a presence in 50 countries. The company is investing in plant-based products and […]
Brand Building and Performance Marketing Divide Industry Experts
“Brands are built over time, but to survive they also need to deliver results today,” says Ricardo Pereira, co-founder of Comon, the agency behind a conference (pictured) on balancing short- and long-term investment strategies. The balance between investing in brand-building and performance marketing remains a subject of debate among industry experts, as demonstrated by the […]
Comon Hosts a Debate on Balancing Sales and Brand Building
The conference, taking place on 25 September at Hood in Marvila (pictured), will feature Ismo Nikkola, Executive Vice President for Brand, Communications, Sustainability and Public Affairs at the Finnish dairy company Valio, as its keynote speaker. With the support of Nova Expressão SGPS, Comon will host the Long versus Short Time conference on 25 September. […]
Portuguese Red Cross Launches First Mental Health Etiquette Guide
The guide is the first to bring together the principles of etiquette and mental health, helping to break down stigma while introducing the concept of psychological first aid and demonstrating how it can be applied in everyday situations. Bids submitted by individual agencies or consortiums were also required to include press relations, monitoring, evaluation and […]
Nova Expressão Shareholder Wins Spectrum Media Account Worth €728 Million
Horizon Media, a member of the Local Planet global network of independent media agencies, has won the Spectrum telecommunications operator’s media account, worth US$800 million. Horizon Media, a shareholder in Nova Expressão, has secured the US media account for telecommunications operator Spectrum, valued at US$800 million (€728 million). Spectrum is the fastest-growing telecommunications and pay-TV […]
“As long as we keep cannibalising each other, the market will not grow.”
Filipe Teotónio Pereira and Ricardo Pereira, from Nova Expressão and comOn, now have a common shareholder. The impact of the deal on the agencies, but above all the opportunities and challenges of the market, under analysis. “When we become complacent and think that brands exist because agencies exist, everything is wrong. We need the industry […]
Nova Expressão buys majority stake in digital agency comOn.
The two agencies, which together employ around 70 people, will keep their operations separate. Ricardo Pereira remains CEO of comOn. Nova Expressão SGPS has acquired 52% of the share capital of digital marketing agency comOn, Pedro Baltazar, owner of the media agency and now also majority shareholder of the agency founded in 2001 by Ricardo […]
Nova Expressão acquires 52% of Comon.
“I am very excited about this process with Comon, first of all because I like the CEO and the people, and that is fundamental to me,” says Pedro Baltazar, president of Nova Expressão, in statements to M&P. The media agency holding company Nova Expressão SGPS acquired, at the end of 2024, 52% of the share […]