About Us

Nova Expressão is one of the leading media agencies in Portugal.

Founded and led by Pedro Baltazar since 1991, it has consistently stood out at the top of the RECMA rankings, reflecting its dynamism and relevance within Portugal’s media industry. It is also a founding member of Local Planet, the world’s largest independent media agency network, ensuring operational capabilities across 67 countries.

WHAT WE DO

We are an agency specialised in strategic consulting and media planning, advertising and digital marketing.

Our main objective is to develop relevant media experiences that connect brands with their audiences effectively, contributing positively, sustainably and measurably to our clients’ business.

(01)

Proximity that creates impact.

We work side by side with each client, with dedicated teams and continuous support that accelerate decision-making and enhance results.

(02)

Strategic and operational agility.

We adapt quickly to the reality of each brand, ensuring effective responses without compromising quality or strategy.

(03)

Real integration of expertise.

We bring together strategy, data, digital, media and performance to create consistent solutions aligned with business objectives.

(04)

Technology and data with purpose.

We harness the potential of technology to elevate strategies, optimise decisions and maximise results.

(05)

Critical thinking as a competitive advantage.

We think strategically, analytically and critically. We interpret data and trends to turn information into insights, informed decisions and relevant results.

(06)

Long-lasting relationships based on trust and results

Brands stay with us for years because they feel consistency in the service, closeness, and commitment to tangible results. We build long-term relationships with rigor, transparency, and continuous presence.