Twenty-five years after its founding, Comon has evolved to a new level as an Intelligence and Creativity agency. This is a positioning intended to bring brands and businesses closer to people, with emotion and technology, combined with intellectual rigour grounded in technology and creative power.

As an agency of reference in Portugal for having pioneered the digital offering, this evolution stems from the conviction that the advertising industry is losing value at high speed. Clients no longer need only advertising, but creativity supported by data, technology, analysis, deeper strategic thinking and format-agnostic ideas.

Comon is a strategic partner that brings together creativity, data and technology, generating smarter and more impactful solutions for brands, with a more technological offering in terms of tools (digital ecosystems & assets, performance, data, AI martech, CRM & Automation), alongside the best creativity, media and brand experience activation.

Throughout this process, Comon relies on the inspiration and dedication of its best people, talent and new energy. In addition to the leadership team, where Ricardo Pereira (CEO), Tiago Reis (Business Director) and Ricardo Lourenço (Creative Director) stand out, the focus is on the most recent reinforcements in strategic areas, such as Carlos Vieira (Strategy Director), Inês Santos (Experience Director) and Elizabeth Vieira (Social Lead).

It should be noted that, since 2025, Comon has been part of Nova Expressão SGPS’s media ecosystem, benefiting from extensive experience of the market and media.