PESSOAS 2030 has just launched, in partnership with the Institute for Employment and Vocational Training (IEFP), a communication campaign to raise awareness of Professional Internships in the North, Centre and Alentejo regions. The measure is co-financed by the European Social Fund Plus through the programme that is part of Portugal 2030.

Under the motto “A professional internship is just the beginning”, the campaign is based on the idea that every professional journey begins with an opportunity.

Through the stories of people who have benefited from the measure, the campaign shows how Professional Internships can make a difference in the lives of those looking for an opportunity to enter or re-enter the labour market. Through this experience, they gained experience, developed their skills and took new steps in their professional journey.

The transition from theory to practice, gaining experience in a real working environment, building confidence and professional growth are the central pillars of a narrative designed to humanise the measure and bring it closer to people’s lives.

The creative strategy takes shape in a campaign centred on testimonials from those who have benefited from the measure, which will later be incorporated into a final film about Professional Internships. The campaign will be present on television, with a spot on RTP1, as well as on radio and social media, through a multichannel strategy focused on awareness, engagement and audience identification.

PESSOAS 2030 is a programme dedicated to supporting public policy measures that address challenges relating to population skills and qualifications, employment, social inclusion and, across all these areas, demographic issues.

The campaign is a joint initiative by PESSOAS 2030 and IEFP, co-financed by the European Union.

Technical credits

Campaign: “A professional internship is just the beginning”

Media: RTP1, radio, regional press, social media and digital media

Formats: TV spot, radio spot, social media content

Creative team

Creative agency: COMON

Creative direction: Ricardo Lourenço

Media and digital

Media agency: Nova Expressão

Media planning: Nova Expressão

Digital/social media strategy: COMON

Social media content production: COMON