Nova Expressão returns to APAME.
Nova Expressão has once again been a member of APAME (Portuguese Association of Media Agencies) since March, at a time when the industry is facing major changes with the resulting challenges, fundamentally related to technological innovation.A founding member, Nova Expressão ceased to be part of APAME in 2019 due to some divergences within the scope […]
Nova Expressão returns to APAME five years later.
Nova Expressão is once again a member of the Portuguese Association of Media Agencies (APAME), an organisation it co-founded. The agency left the collective in 2019 “due to some divergences within the scope of relations with stakeholders. Pedro Baltazar, as Nova Expressão’s representative, was until that date chairman of the general assembly board for successive […]
Nova Expressão records global growth due to Local Planet.
Local Planet, the leading global network of independent media agencies, of which Nova Expressão is one of the founders and shareholders, recently secured sixth place in the ranking of the largest international media operations, compiled by COMvergence, an independent consultancy in the marketing and media agency industry that produces objective benchmark studies on the performance […]
Nova Expressão strengthens digital media team.
With these reinforcements, Nova Expressão’s digital media team is now made up of 12 people. At the start of a new year, Nova Expressão strengthened its team by hiring Sónia dos Santos, who returns to the media agency as digital media consultant, and Leonor Keil Amaral, who takes on the role of data driven analyst. […]
Nova Expressão announces two new hires.
Nova Expressão began the year by strengthening its digital media team with two new hires. Sónia dos Santos, 31, returns to Nova Expressão as digital media consultant, after seven years at GroupM as strategy director in Digital Media and digital manager. She has a degree in Advertising and Marketing from Escola Superior de Comunicação Social […]
Powermedia’s turnover stands at 108 million euros in 2022.
Powermedia, the purchasing centre that includes the agencies Carat, Nova Expressão, Media Gate and comOn, closed its 2022 accounts with turnover in the region of 108 million euros. A figure that, according to the centre chaired by Pedro Teles Baltazar, representing Nova Expressão, represents “a new revenue record”. “Powermedia achieved its best result ever in […]
Powermedia closes 2022 with turnover of 108 million.
“Compared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,” says the media agency. The purchasing centre Powermedia closed 2022 with turnover exceeding 108 million euros. It is its best result ever […]