Coldwell Banker Portugal strengthens “É de valor” campaign
In this new wave of the campaign, Coldwell Banker Portugal sponsored programmes on CNN Portugal and SIC Notícias, as well as investing in cinema, in a media strategy by Nova Expressão. Coldwell Banker Portugal, a brand in the real estate brokerage sector, has once again invested in the “É de valor” advertising campaign, expanding its […]
“É de valor”: Coldwell Banker Portugal strengthens media presence of its institutional campaign.
Coldwell Banker Portugal is once again investing in the “É de valor” advertising campaign, reinforcing the visibility of the message that places integrity, transparency and excellence at the centre of real estate brokerage. Based on the creative concept and key message that have been shaping the brand’s communication, under the claim “A real estate agency […]
Media Scene 2025
Considering that the official audited advertising investment data in Portugal, used as a market reference, is presented at rate-card prices and does not include international platforms such as Google and Meta, we are sharing, based on our continuous monitoring of the sector, an estimate that provides a more up-to-date reading of the national advertising landscape […]
Comon evolves into an intelligence and creativity agency.
Twenty-five years after its founding, Comon has evolved to a new level as an Intelligence and Creativity agency. This is a positioning intended to bring brands and businesses closer to people, with emotion and technology, combined with intellectual rigour grounded in technology and creative power. As an agency of reference in Portugal for having pioneered […]
“Atrasados Ambientais” is the motto of Electrão’s new campaign.
The association chose “to use humour and a certain healthy discomfort to put the issue on the table, before yet another year of unmet targets”, explains Pedro Nazareth, CEO of Electrão. The waste management association Electrão focuses on “Atrasados Ambientais” in its first national 360º campaign exclusively about packaging recycling. The concept, using humor, arises […]
“A brand shouldn’t enter too many markets at once.”
Ismo Nikkola (pictured), Senior Vice President of Global Marketing and Brand Management at Finnish company Valio, shares key consumer trends and highlights the mistakes marketers and advertisers should avoid. Founded in 1905, Valio is a Finnish dairy and plant-based food company with a presence in 50 countries. The company is investing in plant-based products and […]
Government Launches Campaign to Tackle the National Waste Emergency
Backed by a €5.3 million investment, the Portuguese Environment Agency (APA) and the Portuguese Government are launching the “Vamos Lixar o Lixo” campaign this Christmas to encourage people across Portugal to reduce waste and adopt more sustainable habits. “Vamos Lixar o Lixo” is the name of a new public awareness and information campaign on waste […]
Media Agencies Welcome Berlusconi-Founded Group’s Acquisition of a Stake in Impresa
“Excellent for the industry”, “excellent news for Impresa and for our market”, “anything that strengthens this sector deserves to be welcomed.” Media agencies praise the MFE–Impresa deal. “Regardless of whether the deal goes ahead, it is already positive news that a major European media group with operations across several countries has shown interest in one […]
Where Will Advertising Investment Go in the Final Stretch of the Year?
The first half of 2025 was marked by uncertainty. But what can advertisers expect as the market enters the final stretch of the year? Executives from Wavemaker, Initiative and Nova Expressão share their outlook. “At Nova Expressão, we expect a strong finish to the year in terms of advertising investment. Traditionally, this is the busiest […]
Nova Expressão and Nossa Win €4.3 Million Communications Contract from the Portuguese Environment Agency
With a €4.3 million bid, the agency led by Filipe Teotónio Pereira submitted a joint proposal with the agency founded by Duarte Durão and Nuno Presa Cardoso. A total of 15 bidders took part in the tender. Nova Expressão and Nossa have won the communications tender launched by the Portuguese Environment Agency (APA) at the […]