Portuguese Red Cross Launches First Mental Health Etiquette Guide
The guide is the first to bring together the principles of etiquette and mental health, helping to break down stigma while introducing the concept of psychological first aid and demonstrating how it can be applied in everyday situations. Bids submitted by individual agencies or consortiums were also required to include press relations, monitoring, evaluation and […]
“As long as we keep cannibalising each other, the market will not grow.”
Filipe Teotónio Pereira and Ricardo Pereira, from Nova Expressão and comOn, now have a common shareholder. The impact of the deal on the agencies, but above all the opportunities and challenges of the market, under analysis. “When we become complacent and think that brands exist because agencies exist, everything is wrong. We need the industry […]
Nova Expressão buys majority stake in digital agency comOn.
The two agencies, which together employ around 70 people, will keep their operations separate. Ricardo Pereira remains CEO of comOn. Nova Expressão SGPS has acquired 52% of the share capital of digital marketing agency comOn, Pedro Baltazar, owner of the media agency and now also majority shareholder of the agency founded in 2001 by Ricardo […]
When TV is truly relevant.
The sustainability of brands depends on the renewal of their consumers, but also on caring for those who already are consumers. If we do not do it, another brand will. In a society in which the vast majority of people have very high exposure to digital media, it becomes relatively simple to guarantee results for […]
Nova Expressão leads international rankings.
In RECMA’s rankings for media agencies in the national market, the agency led by Filipe Teotónio Pereira (pictured) ranks first in the Vitality table. Nova Expressão leads two of four international rankings, which include data relating to the national media agency market, during the first quarter of 2024, assessing the performance of companies in this […]
Nova Expressão renews €1.2 million media account with Opticalia.
The media agency led by Pedro Baltazar is responsible for Opticalia’s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network. Opticalia has once again awarded its media account to Nova Expressão, with an annual value of €1.2 million and for […]
The media agency industry
I sincerely believe that it will not require a major effort for agencies to come together again around a single association, with all the advantages this brings in terms of capacity for intervention. In the marketing and advertising landscape, media agencies face major challenges to their business model as a result of technological disruption, its […]
Nova Expressão returns to APAME.
Nova Expressão has once again been a member of APAME (Portuguese Association of Media Agencies) since March, at a time when the industry is facing major changes with the resulting challenges, fundamentally related to technological innovation.A founding member, Nova Expressão ceased to be part of APAME in 2019 due to some divergences within the scope […]
Owner of Nova Expressão wants media agencies together in a single association.
“Media agencies represent investment of around 600 million euros. There are few associations that represent this volume and, nevertheless, there is no clear interlocutor,” says Pedro Baltazar. Nova Expressão, Pedro Baltazar’s media agency, rejoined the Portuguese Association of Media Agencies (APAME) in March, having left it in 2019. The main objective of this return is […]
Nova Expressão returns to APAME five years later.
Nova Expressão is once again a member of the Portuguese Association of Media Agencies (APAME), an organisation it co-founded. The agency left the collective in 2019 “due to some divergences within the scope of relations with stakeholders. Pedro Baltazar, as Nova Expressão’s representative, was until that date chairman of the general assembly board for successive […]