Nova Expressão records global growth due to Local Planet.
Local Planet, the leading global network of independent media agencies, of which Nova Expressão is one of the founders and shareholders, recently secured sixth place in the ranking of the largest international media operations, compiled by COMvergence, an independent consultancy in the marketing and media agency industry that produces objective benchmark studies on the performance […]
Nova Expressão strengthens digital media team.
With these reinforcements, Nova Expressão’s digital media team is now made up of 12 people. At the start of a new year, Nova Expressão strengthened its team by hiring Sónia dos Santos, who returns to the media agency as digital media consultant, and Leonor Keil Amaral, who takes on the role of data driven analyst. […]
Nova Expressão announces two new hires.
Nova Expressão began the year by strengthening its digital media team with two new hires. Sónia dos Santos, 31, returns to Nova Expressão as digital media consultant, after seven years at GroupM as strategy director in Digital Media and digital manager. She has a degree in Advertising and Marketing from Escola Superior de Comunicação Social […]
Media agencies: the main highlights of 2023 and expectations for 2024.
We wanted to ask the main media agencies what the key moments of the year now coming to an end were, and what their main expectations are for 2024. Bernardo Rodo, OMD2023 “Over the past two years, OMD has been named Media Agency of the Year by the Clube de Criatividade de Portugal and APPM, […]
The new challenges facing media agencies.
Media agencies have been undergoing a structural transformation, moving from negotiators to consultants, with solutions tailored to advertisers’ needs and challenges. We spoke with some of the leaders of the main media agencies, who analyse this evolution and reveal how they are investing in digital and what the main challenges are for 2024. A few […]
Madeira invests in Netflix to promote the destination in the British market.
Netflix’s subscription model with advertising, already available in the United Kingdom, was the format chosen by Madeira to promote the region as a tourist destination in that market. With creativity by BAR Ogilvy and media planning handled by Nova Expressão, the campaign, which had already been communicated in other formats, will now be broadcast through […]
Powermedia’s turnover stands at 108 million euros in 2022.
Powermedia, the purchasing centre that includes the agencies Carat, Nova Expressão, Media Gate and comOn, closed its 2022 accounts with turnover in the region of 108 million euros. A figure that, according to the centre chaired by Pedro Teles Baltazar, representing Nova Expressão, represents “a new revenue record”. “Powermedia achieved its best result ever in […]
Powermedia closes 2022 with turnover of 108 million.
“Compared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,” says the media agency. The purchasing centre Powermedia closed 2022 with turnover exceeding 108 million euros. It is its best result ever […]
“The possibility of introducing advertising on streaming platforms is good news for advertisers.”
M&P heard from the leaders of six of the main media agencies operating in Portugal about some of the topics that promise to shape the advertising market in 2023. The impact of the introduction of advertising on streaming platforms, the fragmentation of supply and the loss of expression of free-to-air channels, the turbulence in television […]
Advertising is expected to fall by between 40% and 50% in traditional media.
TV and the press will be the media that suffer most from the economic crisis caused by the pandemic. Media groups are asking the Government for support, but so far in vain. Since major digital platforms such as Facebook and Google entered the advertising market, investment in traditional media (television, radio and press) has gone […]