Portugal Sou Eu relaunched its awareness campaign “Mostra que és dos nossos. Leva Portugal contigo” on 20 April, to celebrate National Production Day on 26 April. The campaign aims to reinforce the programme’s positioning as a reference in promoting national production, challenging consumers and companies to play an active role in boosting the economy and to recognise the concrete impact of their choices on the country’s development.

As explained in a statement, the creative concept “is based on the team spirit and collective strength that characterise the Portuguese, seeking to highlight that every consumption decision has an impact and that adopting the Portugal Sou Eu seal represents an effective contribution to the national economy”.

The initiative’s main objectives are to increase spontaneous brand awareness, promote the consumption of national products and services and strengthen the perception of their value among different audiences.

Developed by agency Opal, the campaign has a multimedia presence — television, radio, press and digital — planned by Nova Expressão. Based on data from the Base.gov portal, the contract with Opal is dated 25 March 2025, with a contractual value of €36,400 for an execution period of 487 days — 16 months.

In turn, the media planning contract with Nova Expressão in 2025 had a contractual value of €53,990 for an execution period of 214 days, with Opal also bidding for it. This year, the positions were reversed. The most recent contract, dated 21 April this year, was awarded to Opal for €32,090, with an execution period of 122 days.