C&A is celebrating 185 years of history with a campaign that looks to the future without losing sight of what has always been at the heart of the brand: creating fashion for everyone.

To mark the occasion, the brand is presenting an anniversary collection designed to last. Timeless, versatile and with particular attention to materials, cuts and details. For 185 years, C&A has been part of families, occasions and different moments, guided by a simple idea that remains just as relevant today: accessible, universal fashion made for everyday life.

Nova Expressão is supporting this celebration and helping bring the message to everyone moving around Lisbon, with particular emphasis on two of the brand’s most important stores in Portugal, located in the Colombo and Vasco da Gama shopping centres. This is a high-impact visual campaign using a variety of formats inside these shopping centres, including Premium LEDs, entrance wall displays and Digital MUPIs, as well as in the Metro stations providing direct access to them, Colégio Militar and Oriente respectively. Here, the campaign includes full wraps of these direct entrances, as well as wall displays on the Metro platforms. A fully wrapped tram is also circulating through the city, complemented by a network of Digital MUPIs and kiosks covering Lisbon.