Coldwell Banker Portugal strengthens “É de valor” campaign
In this new wave of the campaign, Coldwell Banker Portugal sponsored programmes on CNN Portugal and SIC Notícias, as well as investing in cinema, in a media strategy by Nova Expressão. Coldwell Banker Portugal, a brand in the real estate brokerage sector, has once again invested in the “É de valor” advertising campaign, expanding its […]
“É de valor”: Coldwell Banker Portugal strengthens media presence of its institutional campaign.
Coldwell Banker Portugal is once again investing in the “É de valor” advertising campaign, reinforcing the visibility of the message that places integrity, transparency and excellence at the centre of real estate brokerage. Based on the creative concept and key message that have been shaping the brand’s communication, under the claim “A real estate agency […]
“Atrasados Ambientais” is the motto of Electrão’s new campaign.
The association chose “to use humour and a certain healthy discomfort to put the issue on the table, before yet another year of unmet targets”, explains Pedro Nazareth, CEO of Electrão. The waste management association Electrão focuses on “Atrasados Ambientais” in its first national 360º campaign exclusively about packaging recycling. The concept, using humor, arises […]
Nossa and Nova Expressão help APA to ‘lixar o lixo’
The campaign by Nossa and Nova Expressão, which won the tender to develop APA’s communication in the waste area, will run between December and the end of 2026. Nossa is the creative agency chosen by the Portuguese Environment Agency (APA) to develop the new communication, awareness and information campaign in the waste area, ‘Vamos lixar […]
Government Launches Campaign to Tackle the National Waste Emergency
Backed by a €5.3 million investment, the Portuguese Environment Agency (APA) and the Portuguese Government are launching the “Vamos Lixar o Lixo” campaign this Christmas to encourage people across Portugal to reduce waste and adopt more sustainable habits. “Vamos Lixar o Lixo” is the name of a new public awareness and information campaign on waste […]
Nova Expressão and Nossa Win €4.3 Million Communications Contract from the Portuguese Environment Agency
With a €4.3 million bid, the agency led by Filipe Teotónio Pereira submitted a joint proposal with the agency founded by Duarte Durão and Nuno Presa Cardoso. A total of 15 bidders took part in the tender. Nova Expressão and Nossa have won the communications tender launched by the Portuguese Environment Agency (APA) at the […]
Nova Expressão Wins Portuguese Environment Agency Tender
The winning bid was submitted by the media agency led by Filipe Teotónio Pereira in partnership with Nossa, which will be responsible for developing the creative campaign to raise awareness of the importance of urban waste recovery. Nova Expressão has won the Portuguese Environment Agency (APA) public tender with a €4.325 million bid and a […]
Portuguese Red Cross Launches First Mental Health Etiquette Guide
The guide is the first to bring together the principles of etiquette and mental health, helping to break down stigma while introducing the concept of psychological first aid and demonstrating how it can be applied in everyday situations. Bids submitted by individual agencies or consortiums were also required to include press relations, monitoring, evaluation and […]
Nova Expressão wins AXN’s media planning account (with video)
The launch campaign for the series Red Eye on AXN is the first project. “For a media agency, which deals with television channels as both partners and suppliers, this represents a very interesting and enriching challenge,” Filipe Teotónio Pereira, general manager of Nova Expressão, tells M&P. Nova Expressão is the new agency responsible for media […]
Nova Expressão renews €1.2 million media account with Opticalia.
The media agency led by Pedro Baltazar is responsible for Opticalia’s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network. Opticalia has once again awarded its media account to Nova Expressão, with an annual value of €1.2 million and for […]