The ‘Orgulho Local’ campaign (pictured) aims to strengthen Goldenergy’s awareness in Vila Real and Trás-os-Montes. Executive creative direction is by Rui Simões, with Sara Palaio as creative design director. Nova Expressão is the media agency.
Pepper Brand Taste signs Goldenergy’s new local campaign in Vila Real, ‘Orgulho Local’, which aims to strengthen the brand’s awareness and spontaneous recognition in the city and in Trás-os-Montes.
Executive creative direction is by Rui Simões, Sara Palaio is the creative design director, Tiago Dias leads strategy, and media is handled by Nova Expressão.
“Goldenergy wants to be close in everything it does and to speak the language of its customers. Present throughout mainland Portugal, we were born in Vila Real, where we have more than 200 employees. The way we express ourselves is one of the key characteristics that distinguishes Vila Real,” says Miguel Checa, general director of Goldenergy, in a press release.
“We are from here, we are proud of that and we are very grateful to our teams, just as we want the people of Vila Real to be proud of us and of what we already represent across the country. We want to reinforce closeness in a fun way with this local campaign,” adds Miguel Checa.
The multimedia campaign will run until the end of November, using outdoor advertising as media supports (outdoors and MUPIs, including mobile panels on buses and taxis); a digital campaign on TikTok and Reels, with geolocated promotion; inserts on local radio stations; spots in regional cinemas; and offline activations with local businesses and partners.
The campaign will also include a special activation: the delivery of a welcome kit to all babies born in Vila Real over the next year. Goldenergy is one of the main drivers of the region’s economic and social development, ranking second on the list of the 500 largest companies in Trás-os-Montes.
Technical sheet:
- Agency: Pepper Brand Taste
- Executive creative director: Rui Simões
- Creative design director: Sara Palaio
- Strategy director: Tiago Dias
- Creative directors: Richard Warrel e Ricardo Teixeira
- Art director: Joana Dias/Rani Elassal
- Copywriting: Ângelo Delgado/Miguel Reis
- Social Media Copy: Carina Fernandes
- Motion Design: Miguel Miranda/Mónica Pereira
- Final Artist: Rui Ladeira
- Project management: Marta Patronilho
- Production: Maria João Fernandes
- Media: Nova Expressão
