MOP (Multimedia Outdoors Portugal) launches a new institutional campaign today under the motto “For the biggest brands, the best outdoor network”.

Developed by Dentsu Creative, the campaign features some of the largest brands in the Portuguese market, representing a range of different sectors.

With a presence on television, digital, press and across MOP’s own outdoor formats, the campaign aims to reinforce the company’s position as the only network capable of responding to any creative and strategic challenge in OOH (Out of Home).

“This campaign is a thank you to the brands that have grown with us, that challenge us every day to do more and better, and that help elevate OOH in Portugal. It is also a statement of what we are today: the best and most complete network in the market, suited to the new challenges facing Outdoor,” says Vasco Perestrelo, CEO of MOP.

“In recent years, we have achieved major milestones that have enabled us to significantly improve our product portfolio, adding highly valuable concessions and making substantial investments in digital. And we have done so knowing that Outdoor is experiencing a unique moment, but also that we need to innovate in the way we think about the product in order to respond to client briefs. We want to lead this new phase and, for that reason, we have also invested in people and systems that are aligned with market reality: a more technical and professional way of planning and using Outdoor, focused on the audiences each client wants to reach, all within a context of agility, flexibility and innovation that digital has brought to the sector. We firmly believe that we have the best product offering, as well as the people and technology needed to seize all these opportunities. There is no better way to assert this positioning than alongside some of the brands that have always accompanied us on this journey,” he adds.

The media strategy was planned by Nova Expressão, ensuring cross-channel visibility and impact across different touchpoints. The focus is on the diversity of formats, reflecting the evolution of the medium and MOP’s positioning as a strategic partner for brands.