Conceived by the company’s creative department, production is by Bonzi and media planning by Nova Expressão.
“Onde cada cliente é especial” is the signature of the campaign Goldenergy is launching this Monday, in which humour is used to illustrate the personalised attention and close relationship the company establishes with its customers. The idea was developed by the company’s creative department.
The film presents an everyday scene in a Goldenergy store, where a customer signs a contract while being assisted by an employee. At the same time, several characters prepare a surprise party with balloons and confetti, waiting for the moment when the contract is finally signed. Each hesitation from the customer increases the tension, creating a visual metaphor for the care and warmth with which Goldenergy welcomes each new customer.
“This campaign perfectly reflects who we are as a brand. We believe that each customer is unique and is at the centre of the way we work. Humour helps us communicate in a light and empathetic way, but the message we want to convey is very clear: closeness and care for those who choose us are part of who we are,” explains Miguel Checa, general director of Goldenergy, quoted in a statement.
Sílvia Pinto, marketing manager, highlights that the campaign places the viewer in a privileged position, as they are the only one who understands the surprise party and follows the story through to its conclusion. “Complicity is essential to create emotional engagement and reinforce the campaign’s message,” she adds, explaining that the content was designed from the outset for different channels, ensuring a consistent message across all touchpoints.
On a technical level, the campaign takes an approach it describes as innovative. Two native versions of the film were shot simultaneously — one in horizontal format for television and another in vertical format (9:16), conceived from the outset for digital media. This strategy reflects Goldenergy’s strong commitment to digital channels.
The campaign will be present across several media, including television, radio, cinema, digital display, MUPIs, outdoor and social media such as TikTok, Facebook, Instagram, YouTube and LinkedIn, ensuring broad and integrated coverage.
Production was handled by Bonzi, with creative direction by Jaime Pantoja and Miguel Nicolás O’Shea, and direction by António Aleixo. Cinematography was handled by João Bernardo Souza and production direction was led by Patricia Hibon. Media planning is by Nova Expressão.
