AXN is launching its first brand awareness campaign, based on the concept “Do you see action everywhere?”.
The advertising campaign, with creative work by Comon, media planning by Nova Expressão and sound production by Sommus, draws on everyday situations to suggest that, when you start seeing action everywhere, AXN may well be to blame. It also introduces the brand’s new signature, “Series. Films. Action!”, inspired by the expression “lights, camera, action”.
“As this is the first campaign for the AXN brand, it seems to us the ideal opportunity to bring it even closer to people, exploring a behaviour we all have and which is, ultimately, the channel’s territory,” says Comon’s creative director, Ricardo Lourenço.
For his part, AXN Portugal’s Marketing Manager, Diogo Gouveia, says that the launch of this advertising campaign is a milestone that makes the channel proud. “This concept reflects a behaviour and way of being that we all share, as any event in our day-to-day lives triggers a reaction and activates our imagination,” he adds.
The campaign, featuring voice-over by José Lázaro, actor and official voice of the channel, is present on MUPIs, radio, digital, social media and NOS cinemas.
