Sónia dos Santos, 31, returns to Nova Expressão as digital media consultant, after seven years at GroupM as strategy director in Digital Media and digital manager. She has a degree in Advertising and Marketing from Escola Superior de Comunicação Social (ESCS).

Leonor Keil Amaral, 29, takes on the role of data driven analyst, after four years at GroupM as business science associate, where she worked with clients in the automotive, retail, pharmaceutical and finance industries, and as junior research manager. She has a degree in Sociology from ISCTE, where she completed a postgraduate degree in Data Analysis in Social Sciences, and a master’s degree in Information Management and Statistics from NOVA IMS.

“At a time of decisive technological change, Nova Expressão is investing in an innovative talent recruitment and retention strategy to attract more and better human resources with professional skills and aptitudes,” the media agency says in a statement.