Rádio Comercial’s new multimedia campaign launched today, reflecting the essence of the station: humour, energy and a strong connection with listeners. The campaign concept was created and developed by Rádio Comercial’s own team, with creative direction by Vasco Palmeirim. The initiative marks the beginning of the celebrations for the station’s 46th anniversary, which will be celebrated on the 12th.

The campaign, which will run until 19 March, adopts a multichannel strategy that includes radio, out-of-home advertising, the MULTIBANCO network, digital platforms and social media. Each piece was carefully designed to reflect the station’s characteristic tone: light, relaxed and close to its audience.

One of the campaign’s main focuses is the promotion of “As Manhãs Mais Ouvidas do País”, a programme led by a well-known line-up that is much loved by listeners — Nuno Markl, Pedro Ribeiro, Vasco Palmeirim, Vera Fernandes and Manuel Cardoso. With slogans such as “Bonitos e Adultos” and “No ar”, the approach stands out for the irreverence and authenticity that have become hallmarks of Rádio Comercial.

Pedro Ribeiro, director of Rádio Comercial, reinforces the special role the station plays in listeners’ lives: “Rádio Comercial is a kind of clan, a family for those who follow us. This campaign celebrates that close relationship, which is the foundation of our success and, at the same time, our greatest motivation to continue giving our best. At home, in the car, everywhere, our listeners are with us every day, and that is what we want to celebrate,” he says.

With media planning handled by Nova Expressão, the campaign is not only a celebration of the past, but also a look ahead to the coming decades. Remaining true to its DNA of humour and closeness, Rádio Comercial aims to continue innovating and strengthening its relationship with audiences.