The media agency led by Pedro Baltazar is responsible for Opticalia’s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network.
Opticalia has once again awarded its media account to Nova Expressão, with an annual value of €1.2 million and for a period of three years, following a market consultation in which the multinationals Havas Media and Mediabrands also took part.
“Opticalia is a Spanish brand and, since it came to Portugal in 2012, we have worked with Nova Expressão because it was a partner of the agency we work with in Spain,” says Joana Correia, Marketing and Communication Director at Opticalia, in statements to M&P, justifying the choice of Nova Expressão.
A Nova Expressão spokesperson tells M&P that the media agency led by Pedro Baltazar is responsible for Opticalia’s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network.
With a network of 261 stores on the mainland and in the islands of the Azores and Madeira, Opticalia has been operating in Portugal since 2012 with disruptive communication and by promoting glasses as a fashion accessory. Nova Expressão, for its part, is a media agency that has been operating in the Portuguese market since 1994, independent of media groups or global technology platforms.
