Comon invests in tools for consumption.
The agency’s priorities are Search Everywhere Optimization (SEO) and Generative Engine Optimization (GEO), new tools that optimize the use of AI and social media in consumption. Digital marketing agency Comon is investing in Search Everywhere Optimization (SEO) and Generative Engine Optimization (GEO), new tools that optimize artificial intelligence (AI) and social media in current consumption […]
Nossa and Nova Expressão help APA to ‘lixar o lixo’
The campaign by Nossa and Nova Expressão, which won the tender to develop APA’s communication in the waste area, will run between December and the end of 2026. Nossa is the creative agency chosen by the Portuguese Environment Agency (APA) to develop the new communication, awareness and information campaign in the waste area, ‘Vamos lixar […]
When media become strategy
The fragmentation of audiences and the ‘explosion’ of new channels have forced media agencies to reinvent skills and methods. They have become strategic partners for brands, combining data, technology and creativity to respond to a changing market. The media agency sector is undergoing one of the biggest transformations of the last two decades. Accelerated digitalization, […]
Brand Building and Performance Marketing Divide Industry Experts
“Brands are built over time, but to survive they also need to deliver results today,” says Ricardo Pereira, co-founder of Comon, the agency behind a conference (pictured) on balancing short- and long-term investment strategies. The balance between investing in brand-building and performance marketing remains a subject of debate among industry experts, as demonstrated by the […]
Comon Hosts a Debate on Balancing Sales and Brand Building
The conference, taking place on 25 September at Hood in Marvila (pictured), will feature Ismo Nikkola, Executive Vice President for Brand, Communications, Sustainability and Public Affairs at the Finnish dairy company Valio, as its keynote speaker. With the support of Nova Expressão SGPS, Comon will host the Long versus Short Time conference on 25 September. […]
Nova Expressão Wins Portuguese Environment Agency Tender
The winning bid was submitted by the media agency led by Filipe Teotónio Pereira in partnership with Nossa, which will be responsible for developing the creative campaign to raise awareness of the importance of urban waste recovery. Nova Expressão has won the Portuguese Environment Agency (APA) public tender with a €4.325 million bid and a […]
Nova Expressão and Publicis Media Lead Media Agency Rankings
The food and beverage sector attracted the highest level of advertising investment, according to COMvergence’s Global Media Agency New Business Barometer for the first quarter of 2025. Nova Expressão (pictured, left) tops the ranking of new business wins among media agencies in Portugal, according to the Global Media Agency New Business Barometer by consultancy COMvergence. […]
Nova Expressão Shareholder Wins Spectrum Media Account Worth €728 Million
Horizon Media, a member of the Local Planet global network of independent media agencies, has won the Spectrum telecommunications operator’s media account, worth US$800 million. Horizon Media, a shareholder in Nova Expressão, has secured the US media account for telecommunications operator Spectrum, valued at US$800 million (€728 million). Spectrum is the fastest-growing telecommunications and pay-TV […]
Nova Expressão wins AXN’s media planning account (with video)
The launch campaign for the series Red Eye on AXN is the first project. “For a media agency, which deals with television channels as both partners and suppliers, this represents a very interesting and enriching challenge,” Filipe Teotónio Pereira, general manager of Nova Expressão, tells M&P. Nova Expressão is the new agency responsible for media […]
“Portugal is very unforgiving towards domestic companies, especially media and advertising agencies.”
In an interview with M&P, on the occasion of the acquisition of Comon, Pedro Baltazar (pictured) reveals that the development of digital tools for media and internationalisation are the focus. TIN and RTP, as well as emerging media formats such as podcasts and streaming, are among the other topics discussed. Nova Expressão SGPS starts the […]