Nova Expressão is once again a member of the Portuguese Association of Media Agencies (APAME), an organisation it co-founded. The agency left the collective in 2019 “due to some divergences within the scope of relations with stakeholders. Pedro Baltazar, as Nova Expressão’s representative, was until that date chairman of the general assembly board for successive terms and maintained those same functions in the following terms, but as representative of Powermedia, the purchasing centre of which Nova Expressão is a member,” the company explains in a press release.
According to Pedro Baltazar, this return by the agency of which he is general director and co-founder “has as its main objective the union of all media agencies around a single association, which would make it possible to ensure a stronger position, greater capacity for intervention in strategic matters and greater presence in the media, thereby giving greater prominence to this industry, at a time when the industry is facing major changes with the resulting challenges, fundamentally related to technological innovation.”
