Local Planet, the leading global network of independent media agencies, of which Nova Expressão is one of the founders and shareholders, recently secured sixth place in the ranking of the largest international media operations, compiled by COMvergence, an independent consultancy in the marketing and media agency industry that produces objective benchmark studies on the performance and strategic development of media, creative and digital agencies, as well as their respective holdings.
With a presence in 149 markets, Local Planet recently expanded its operations into the Middle East and Africa, as well as China, South Korea and Taiwan. At the same time, it strengthened its performance both locally and globally, establishing partnerships with major clients such as Bwin, the NFL, Wallbox, Graft, Revlon and KiK, among others.
The increase to 63 markets in the Middle East and Africa region, as well as the continued growth of the network, were highlighted during Local Planet’s global conference, held in February in Dubai under the theme “Winning the future”. The event brought together the world’s leading independent media agencies, including Nova Expressão.
