With these reinforcements, Nova Expressão’s digital media team is now made up of 12 people.
At the start of a new year, Nova Expressão strengthened its team by hiring Sónia dos Santos, who returns to the media agency as digital media consultant, and Leonor Keil Amaral, who takes on the role of data driven analyst.
“In practice, this is the result of the agency’s increasingly firm commitment to its capabilities in strategy, innovation and data,” a source from the agency tells +M.
After serving as strategy director in digital media and digital manager for the past seven years at GroupM, Sónia dos Santos thus returns to Nova Expressão. She has a degree in Advertising and Marketing from Escola Superior de Comunicação Social (ESCS), where she was named the best graduating student (2012-13).
Also coming from GroupM – where she worked for four years as a business science associate and as junior research manager – Leonor Keil Amaral has a degree in Sociology from ISCTE, where she also completed a postgraduate degree in Data Analysis in Social Sciences. She also completed a master’s degree at NOVA IMS in Information Management and Statistics.
With these two reinforcements, Nova Expressão’s digital media team is now made up of 12 people.
“At a time of decisive technological change, Nova Expressão is investing in an innovative talent recruitment and retention strategy to attract more and better human resources with professional skills and aptitudes,” the media agency says in a press release.
