In RECMA’s rankings for media agencies in the national market, the agency led by Filipe Teotónio Pereira (pictured) ranks first in the Vitality table.
Nova Expressão leads two of four international rankings, which include data relating to the national media agency market, during the first quarter of 2024, assessing the performance of companies in this industry.
In the qualitative rankings by Research Company Evaluating The Media Agency Industry (RECMA), referring to February 2024 and assessing the vitality and structure of media agencies in Portugal, Nova Expressão leads the Vitality table, in which Havas Media, Arena and Initiative occupy second, third and fourth place, respectively. In the Structure ranking, meanwhile, first place is held by Initiative, followed by Arena, Carat and Nova Expressão.
“These are good news for Nova Expressão and for our clients. The evaluations use advanced criteria applied in the most developed international markets. Nova Expressão’s good ranking reflects that we are doing the right things, capitalising on the potential of digital and technological transformation. The rankings include our competitors, all the main multinational agencies were evaluated, and that further enhances our position,” says Filipe Teotónio Pereira, CEO of Nova Expressão.
In this RECMA study, which evaluates media agencies globally, companies’ Vitality is weighted through criteria related to competitiveness in pitches, growth of the client portfolio and awards, among others. The Structure ranking assesses aspects relating to the agency’s human and technical resources and client profile.
In the overall assessment, referring to February, Initiative is in first place with 18 points, followed by Nova Expressão with 17 and Arena with 16. In the following positions are Carat and Havas Media, both with 14.
In COMvergence’s new business ranking for media agencies in Portugal in the first quarter of 2024, including retained clients, first place is held by Zenith, followed by Nova Expressão in second place and Carat in third.
As regards COMvergence’s top three media agency groups in Portugal by new business, including account retentions, the list is led by Publicis Media, followed by Dentsu and Havas Media Network.
COMvergence is an entity specialised in the quantitative analysis of the performance and strategic development of media agencies globally.
