Owner of Nova Expressão wants media agencies together in a single association.
“Media agencies represent investment of around 600 million euros. There are few associations that represent this volume and, nevertheless, there is no clear interlocutor,” says Pedro Baltazar. Nova Expressão, Pedro Baltazar’s media agency, rejoined the Portuguese Association of Media Agencies (APAME) in March, having left it in 2019. The main objective of this return is […]
Media agencies: the main highlights of 2023 and expectations for 2024.
We wanted to ask the main media agencies what the key moments of the year now coming to an end were, and what their main expectations are for 2024. Bernardo Rodo, OMD2023 “Over the past two years, OMD has been named Media Agency of the Year by the Clube de Criatividade de Portugal and APPM, […]
The new challenges facing media agencies.
Media agencies have been undergoing a structural transformation, moving from negotiators to consultants, with solutions tailored to advertisers’ needs and challenges. We spoke with some of the leaders of the main media agencies, who analyse this evolution and reveal how they are investing in digital and what the main challenges are for 2024. A few […]
“The possibility of introducing advertising on streaming platforms is good news for advertisers.”
M&P heard from the leaders of six of the main media agencies operating in Portugal about some of the topics that promise to shape the advertising market in 2023. The impact of the introduction of advertising on streaming platforms, the fragmentation of supply and the loss of expression of free-to-air channels, the turbulence in television […]
Advertising is expected to fall by between 40% and 50% in traditional media.
TV and the press will be the media that suffer most from the economic crisis caused by the pandemic. Media groups are asking the Government for support, but so far in vain. Since major digital platforms such as Facebook and Google entered the advertising market, investment in traditional media (television, radio and press) has gone […]