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Integrated solutions for sustained growth.

From strategy development to continuous optimisation, we maximise results through data, technology, and rigorous execution.

We develop data-driven media strategies, combining market analysis, consumer behavior, and trends to identify growth opportunities. We transform insights into strategic decisions, aligned with business objectives and measurable results.

Includes:

  • Market, competitor, and category analysis
  • Audience identification and strategic segmentation
  • Definition of communication positioning and channels
  • Strategic media planning: where, when, and how to invest
  • Analysis of trends and growth opportunities

We plan and execute integrated media campaigns, maximising efficiency, reach, and relevance across every channel. We ensure consistent execution aligned with each brand’s strategy and objectives, tailoring our approach to every challenge.

Includes:

  • Tactical planning and implementation of media campaigns
  • Media buying, negotiation, and investment management
  • Activation across digital and offline channels: search, social, video, display, audio, podcasts, programmatic, CTV, pDOOH, email marketing, content marketing, influencer marketing, lead generation, retail media, commerce, performance, TV, OOH, radio, press, cinema, activations and special integrations, point of sale
  • Omnichannel campaign management
  • Execution monitoring and control

We use data, technology and artificial intelligence to support more informed and scalable decisions. We integrate different data sources, analytics tools and automation to optimise campaigns, improve audience segmentation and increase the effectiveness of media investments.

Includes:

  • Integration and unification of different data sources
  • Definition of KPIs and measurement frameworks
  • Tracking implementation (GA4, GTM, CAPI)
  • Analysis and decision-support models
  • Advanced audience segmentation (data-driven), analytics management and integration, tracking (pixels/events), attribution, remarketing, lookalikes, and predictive
  • Development of dashboards and data visualization: sector, competition, and campaign
  • Application of AI for analysis and forecasting
  • Social Listening analysis

We monitor results in real time and continuously adjust campaigns to improve performance. We assess impact and optimise investment to ensure sustained growth.

Includes:

  • Continuous campaign management and optimization
  • Adjustments to budget, channels, and creatives
  • Performance analysis: ROI, CPA, and ROAS
  • A/B testing and experimentation
  • Pre- and post-campaign evaluation
  • Identification of growth opportunities
  • Decision-Oriented Reporting

How we transform strategy into impact

We transform business challenges into actionable strategies, guided by data and insights, with a focus on performance, media, and consumer impact.

Define

We start by understanding the business and aligning clear objectives. We define priorities and metrics that guide strategic decisions.

Explore

We analyze data, the market, and the consumer to identify opportunities. We build a clear understanding of the context and the main growth drivers.

Develop

We structure the communication and media strategy, centered on the consumer. We define the most relevant channels, touchpoints, and moments.

Activate

We implement the media plan and monitor its execution. We ensure continuous monitoring and the ability to adjust.

Accelerate

We measure results and continuously optimize. We transform data into insights that make it possible to support decisions.

FAQs

Nova Expressão is one of the main media agencies in Portugal, specialising in strategic consultancy, media planning, advertising and digital marketing.

Founded in 1991 and led by Pedro Baltazar, it regularly stands out in RECMA rankings, reflecting its relevance, consistency and capacity for innovation in the media industry in Portugal.

It is also a founding member of Local Planet, the largest global network of independent media agencies, ensuring access to international knowledge and operational capacity in 67 countries.

Our main objective is to develop relevant media experiences that connect brands with their audiences effectively, generating a positive, sustainable and measurable impact on our clients’ results.

Nova Expressão was founded in 1991 and has more than 30 years’ experience in the market.

Over more than three decades, it has helped brands grow through media, advertising, and digital marketing strategies, consolidating a position of reference in the sector in Portugal.

We provide strategic consulting, media planning and buying, digital marketing, data analysis, technology, artificial intelligence, and performance optimization services.

We support brands in defining data-driven communication strategies, planning and activating media campaigns, using technology and artificial intelligence to support decisions, and continuously optimizing results.

Our approach integrates digital and offline channels, data, technology, and creativity to develop effective, sustainable media solutions focused on business growth.

We have experience across multiple market sectors, including retail, consumer goods, healthcare, beauty, banking, mobility, energy, tourism, technology, and entertainment.

We work with brands of different sizes and categories, adapting media strategies to the challenges, objectives, and characteristics of each sector.

We are a founding member of Local Planet, the largest global network of independent media agencies.

This partnership gives us access to an international network spanning 67 countries, enabling us to support global projects, share specialist expertise, and deliver international media solutions, while maintaining the independence and close client relationships that define Nova Expressão.

Our services are organized into four main areas:

Strategy & Insights: market analysis, audience definition, communication positioning, and strategic media planning.

Media Activation: Planning, buying, and execution of campaigns across digital and offline channels, including search, social, video, display, audio, podcasts, programmatic, CTV, pDOOH, email marketing, content marketing, influencer marketing, lead generation, retail media, commerce, performance marketing, TV, OOH & DOOH, radio, print, cinema, brand activations and special integrations, and point-of-sale (POS) marketing.

Data, Technology & AI: data integration and analysis, tracking, analytics, dashboards, social listening, advanced audience segmentation, and the application of artificial intelligence to support decision-making.

Performance & Optimization: continuous campaign monitoring, analysis, and optimization, including investment management, testing, results measurement, and identification of growth opportunities.

This integrated approach allows us to develop data-driven media solutions, adapted to each client’s business objectives and focused on measurable results.

Yes, we provide strategic and tactical media planning services for brands across different sectors of activity.

We define where, when, and how to invest in communication, selecting the most appropriate channels and formats to reach target audiences and maximize return on investment.

Yes, we work with digital media through the planning, buying, activation, and optimization of campaigns across multiple online channels.

Our services include search, social, video, display, audio, podcasts, programmatic, CTV, pDOOH, email marketing, content marketing, influencer marketing, lead generation, retail media, commerce, and performance marketing, all supported by data, technology, and continuous performance analysis.

Yes, we develop and manage omnichannel campaigns, integrating different media and touchpoints into a single, coherent strategy.

We plan and execute campaigns that combine digital and offline channels, including search, social, video, display, audio, podcasts, programmatic, CTV, pDOOH, email marketing, content marketing, influencer marketing, lead generation, retail media, commerce, performance marketing, TV, OOH & DOOH, radio, print, cinema, brand activations, special integrations, point-of-sale (POS) marketing, and other communication solutions.

Our goal is to ensure a consistent experience throughout the entire consumer journey, maximizing reach, message relevance, and the effectiveness of media investment.

Through data, technology, and continuous optimization, we ensure that all channels work in an integrated way to achieve each client’s business objectives.

Yes, we buy advertising across television, radio, outdoor, press, cinema, and digital media.

We plan, negotiate, and manage media investments aligned with each brand’s objectives, maximising efficiency and relevance across every channel.

We activate campaigns across search, social, video, display, audio, podcasts, programmatic, CTV, pDOOH, email marketing, content marketing, influencer marketing, lead generation, retail media, commerce, and other digital channels.

We support clients both in defining the strategy and in executing the campaigns.

We develop communication and media strategies based on data, market analysis, audience knowledge, and business objectives. From there, we plan, activate, monitor, and optimize campaigns to ensure the best results.

We work as a strategic partner to brands, supporting the entire process, from defining the strategic direction to measuring the impact of the actions implemented.

Yes, we work with companies of different sizes and sectors of activity, developing solutions tailored to the reality and objectives of each project, from specific campaigns to national and international media strategies.

We adapt our approach and solutions to the needs, resources, and ambitions of each client, always ensuring a strategic, efficient, and results-oriented response.

Yes, we develop tailor-made solutions adapted to the specific objectives, challenges, and needs of each client.

Nova Expressão integrates AI into media planning and campaign optimisation through proprietary algorithms that analyse historical data and recommend the media channels most likely to deliver the highest performance and ROI. Throughout each campaign, the same technology continuously monitors and optimises performance against the defined KPIs.

We use different types of data to support decision-making, optimize campaigns, and maximize results.

We work with audience data, consumer behavior, campaign performance, website and app analytics, media platform data, market studies, consumer trends, and other sources relevant to each project.

We operate in full compliance with the General Data Protection Regulation (GDPR) and apply industry best practices for data security and privacy across all our processes.

We provide automated reporting and data visualization solutions through customized dashboards.

We integrate data from different platforms and sources to create dynamic and up-to-date reports, allowing KPIs, campaign performance, media investment, and business results to be monitored in a simple and centralized way.

You can request a proposal through the “Request Strategy” button, available in the top right-hand corner of the website, or through the “Contact us” section.

We work with companies of all sizes.

Regardless of the company’s size, we always seek to ensure a strategic, efficient approach focused on measurable results.

We work with national and international clients.

In addition to our activity in Portugal, we support brands with international projects through Local Planet, the largest global network of independent media agencies, present in 67 countries.

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Increase the impact of your campaigns with a data-driven media strategy.

I want a Data-Driven Strategy

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Increase your market share with a media strategy where every impression is validated by data.

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Let’s talk

Increase your market share with a media strategy where every impression is validated by data.

Click here