{"id":4854,"date":"2026-10-23T09:15:45","date_gmt":"2026-10-23T09:15:45","guid":{"rendered":"https:\/\/novaexpressao.pt\/turismo-do-alentejo-launches-second-wave-of-the-alentejo-nao-se-explica-descobre-se-com-vagar-campaign\/"},"modified":"2026-10-23T09:39:02","modified_gmt":"2026-10-23T09:39:02","slug":"turismo-do-alentejo-launches-second-wave-of-the-alentejo-nao-se-explica-descobre-se-com-vagar-campaign","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/turismo-do-alentejo-launches-second-wave-of-the-alentejo-nao-se-explica-descobre-se-com-vagar-campaign\/","title":{"rendered":"Turismo do Alentejo launches second wave of the \u2018Alentejo N\u00e3o Se Explica, Descobre-se Com Vagar\u2019 campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4854\" class=\"elementor elementor-4854 elementor-4843\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><h5>Aimed at attracting the domestic market and encouraging visits to the destination during the autumn months, this phase of the initiative focuses on the diversity of tourism experiences available at this time of year. Production is by New Light Pictures.<\/h5><\/div><div class=\"my-2 mx-auto flex items-center space-x-2\"><p>The Alentejo and Ribatejo Regional Tourism Board (Turismo do Alentejo ERT) has just launched the second wave of the \u2018Alentejo N\u00e3o Se Explica, Descobre-se Com Vagar\u2019 campaign. Aimed at attracting the domestic market and encouraging visits to the destination during the autumn months, this phase of the initiative focuses on the diversity of tourism experiences available at this time of year.<\/p><p>Production is by New Light Pictures, with creative direction by Jo\u00e3o Viegas. The initiative was launched on 17 October and will run until the end of November across television, on generalist and thematic channels; digital, through social media; search engines, with display and video formats; and outdoor advertising, with a presence on digital and traditional MUPIs.<\/p><p>\u201cThe domestic market continues to be extremely important for Alentejo and, with this campaign, we aim to strengthen our communication with the Portuguese. This is a time of year when we have an Alentejo that is even closer to people and more connected with them, more exclusive, belonging to each of us, ideal for a shorter holiday or a getaway,\u201d says Jos\u00e9 Santos, president of Turismo do Alentejo ERT, quoted in a press release.<\/p><p>\u201cThe second wave invites people to discover a more intimate, inspirational and sensory Alentejo, where time slows down and every experience takes on a new dimension. Between nature, the coast at the end of summer, culture, the landscape and wide-open spaces, we created a universe of serenity and contemplation in which the territory reveals itself,\u201d concludes Jo\u00e3o Viegas of New Light Pictures.<\/p><p>This is not the only recent campaign promoting the region. Delta, for example, recently concluded its latest wave of national campaigns with the \u2018H\u00e1 muito Alentejo em Delta\u2019 campaign, while the Alentejo Regional Wine Commission has been promoting local wines.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431e71c elementor-widget elementor-widget-video\" data-id=\"431e71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=eESJFSnfQB0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/meiosepublicidade.pt\/2026\/10\/20\/turismo-do-alentejo-lanca-segunda-vaga-da-campanha-alentejo-nao-se-explica-descobre-se-com-vagar\"><span style=\"color: #339966\"><em><strong>Meios &amp; Publicidade Article | 20.10.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aimed at attracting the domestic market and encouraging visits to the destination during the autumn months, this phase of the initiative focuses on the diversity of tourism experiences available at this time of year. Production is by New Light Pictures. The Alentejo and Ribatejo Regional Tourism Board (Turismo do Alentejo ERT) has just launched the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo do Alentejo launches second wave of the \u2018Alentejo N\u00e3o Se Explica, Descobre-se Com Vagar\u2019 campaign | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/turismo-do-alentejo-launches-second-wave-of-the-alentejo-nao-se-explica-descobre-se-com-vagar-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo do Alentejo launches second wave of the \u2018Alentejo N\u00e3o Se Explica, Descobre-se Com Vagar\u2019 campaign | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Aimed at attracting the domestic market and encouraging visits to the destination during the autumn months, this phase of the initiative focuses on the diversity of tourism experiences available at this time of year. 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