{"id":4851,"date":"2026-10-23T09:03:15","date_gmt":"2026-10-23T09:03:15","guid":{"rendered":"https:\/\/novaexpressao.pt\/alentejo-invites-the-portuguese-to-discover-the-region\/"},"modified":"2026-10-23T09:35:44","modified_gmt":"2026-10-23T09:35:44","slug":"alentejo-invites-the-portuguese-to-discover-the-region","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/alentejo-invites-the-portuguese-to-discover-the-region\/","title":{"rendered":"Alentejo invites the Portuguese to discover the region"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4851\" class=\"elementor elementor-4851 elementor-4833\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>The Alentejo and Ribatejo Regional Tourism Board has launched the second phase of its campaign, with the aim of attracting the domestic market. Under the motto \u201cAlentejo cannot be explained, it must be discovered at a leisurely pace\u201d, the communication highlights the diversity of tourism experiences that can be explored at this time of year.<br \/><br \/><\/h5><p>In the television advert, the protagonists are a couple who guide viewers through fragments of a journey featuring landscapes, traditions, gastronomy and wines. In this way, the feeling of summer is extended while the rhythms and colours of autumn are anticipated.<\/p><p>The creative director of New Light Pictures explains that this second wave proposes discovering a \u201cmore intimate, inspirational and sensory\u201d Alentejo. \u201cBetween nature, the coast at the end of summer, culture, the landscape and wide-open spaces, we created a universe of serenity and contemplation in which the territory reveals itself,\u201d says Jo\u00e3o Viegas.<\/p><p>The president of the Alentejo and Ribatejo Regional Tourism Board, meanwhile, says that the domestic market continues to be of \u201cextreme importance\u201d. \u201cThis is a time of year when we have an Alentejo that is even closer to people and more connected with them, a more exclusive Alentejo that belongs to each of us, ideal for a shorter holiday or a getaway,\u201d adds Jos\u00e9 Santos.<\/p><p>The campaign will be present on television, across generalist and thematic channels, as well as digitally, through social media, Search and display and video formats. It will also have an outdoor presence, through digital and traditional MUPIs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431e71c elementor-widget elementor-widget-video\" data-id=\"431e71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=eESJFSnfQB0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/www.briefing.pt\/noticias\/o-alentejo-convida-os-portugueses-a-descobrir-a-regiao\/\"><span style=\"color: #339966\"><em><strong>Briefing Briefing | 20.10.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Alentejo and Ribatejo Regional Tourism Board has launched the second phase of its campaign, with the aim of attracting the domestic market. Under the motto \u201cAlentejo cannot be explained, it must be discovered at a leisurely pace\u201d, the communication highlights the diversity of tourism experiences that can be explored at this time of year. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alentejo invites the Portuguese to discover the region | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/alentejo-invites-the-portuguese-to-discover-the-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alentejo invites the Portuguese to discover the region | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The Alentejo and Ribatejo Regional Tourism Board has launched the second phase of its campaign, with the aim of attracting the domestic market. Under the motto \u201cAlentejo cannot be explained, it must be discovered at a leisurely pace\u201d, the communication highlights the diversity of tourism experiences that can be explored at this time of year. 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