{"id":4827,"date":"2026-10-16T15:37:56","date_gmt":"2026-10-16T15:37:56","guid":{"rendered":"https:\/\/novaexpressao.pt\/government-wants-to-get-portugal-clicking-new-campaign-uses-ai-to-win-over-citizens\/"},"modified":"2026-10-16T15:56:30","modified_gmt":"2026-10-16T15:56:30","slug":"government-wants-to-get-portugal-clicking-new-campaign-uses-ai-to-win-over-citizens","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/government-wants-to-get-portugal-clicking-new-campaign-uses-ai-to-win-over-citizens\/","title":{"rendered":"Government wants to get Portugal clicking: new campaign uses AI to win over citizens"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4827\" class=\"elementor elementor-4827 elementor-4815\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>The \u201cCidad\u00e3o Digital\u201d campaign, promoted by the Agency for State Technological Reform (ARTE), is using television, digital media and social media to encourage the use of online public services. The initiative includes thematic videos generated by artificial intelligence and aims to simplify the relationship between citizens, businesses and the Public Administration. <\/h5><p>A Ag\u00eancia para a Reforma Tecnol\u00f3gica do Estado (ARTE) lan\u00e7ou a campanha nacional \u201cCidad\u00e3o Digital\u201d, com o objetivo de aumentar a utiliza\u00e7\u00e3o dos servi\u00e7os p\u00fablicos digitais em Portugal. Sob o mote \u201cO pr\u00f3ximo passo \u00e9 clicar\u201d, a iniciativa procura mostrar como \u00e9 poss\u00edvel tratar de diferentes assuntos com o Estado de forma mais simples, r\u00e1pida e acess\u00edvel, sem necessidade de desloca\u00e7\u00e3o a um balc\u00e3o de atendimento. <\/p><p>With a multimedia presence, the campaign is being promoted on television, digital platforms, social media and across more than one thousand Lojas and Espa\u00e7os Cidad\u00e3o. The focus is on promoting the services available through Loja de Cidad\u00e3o Virtual, the gov.pt app and the gov.pt portal, which provide access to hundreds of public services online. <\/p><p>The initiative also includes the progressive launch of thematic videos generated by artificial intelligence (AI). Using everyday situations, the content demonstrates the features of the gov.pt ecosystem and the ways in which citizens and businesses can use digital services. <\/p><p>The topics covered include Chave M\u00f3vel Digital, Loja de Cidad\u00e3o Virtual, family document management, document renewal, Carteira Digital da Empresa and digital signatures. The campaign also explains how to present documents through the gov.pt app, for example during a police traffic stop. <\/p><p>The first television advert aired on 29 September and is dedicated to the gov.pt ecosystem, presenting the main digital channels and services available within a single environment.<\/p><p>The initiative comes at a time of growing adoption of the State\u2019s digital services. Portugal already has more than five million active Chaves M\u00f3veis Digitais, around 2.5 million users of the gov.pt app and almost two million services completed through Loja de Cidad\u00e3o Virtual. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431e71c elementor-widget elementor-widget-video\" data-id=\"431e71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1FtsLq7fR0M&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/marketeer.sapo.pt\/estado-quer-por-portugal-a-clicar-nova-campanha-aposta-na-ia-para-conquistar-os-cidadaos\/?utm_source=e-goi&#038;utm_medium=email&#038;utm_term=%22A%20marca%20pessoal%20dos%20l%C3%ADderes%20j%C3%A1%20est%C3%A1%20no%20balan%C3%A7o%20das%20empresas.%20S%C3%B3%20n%C3%A3o%20aparece%20nas%20contas%22&#038;utm_campaign=Marketeer&#038;eg_sub=d6373724f6&#038;eg_cam=4f09027b9f94f3d8d9c0a5dca598b3c6&#038;eg_list=3698\"><span style=\"color: #339966;\"><em><strong>Marketeer Article | 13.10.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The \u201cCidad\u00e3o Digital\u201d campaign, promoted by the Agency for State Technological Reform (ARTE), is using television, digital media and social media to encourage the use of online public services. The initiative includes thematic videos generated by artificial intelligence and aims to simplify the relationship between citizens, businesses and the Public Administration. A Ag\u00eancia para a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Government wants to get Portugal clicking: new campaign uses AI to win over citizens | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/government-wants-to-get-portugal-clicking-new-campaign-uses-ai-to-win-over-citizens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Government wants to get Portugal clicking: new campaign uses AI to win over citizens | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The \u201cCidad\u00e3o Digital\u201d campaign, promoted by the Agency for State Technological Reform (ARTE), is using television, digital media and social media to encourage the use of online public services. The initiative includes thematic videos generated by artificial intelligence and aims to simplify the relationship between citizens, businesses and the Public Administration. 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