{"id":4812,"date":"2026-10-12T16:26:47","date_gmt":"2026-10-12T16:26:47","guid":{"rendered":"https:\/\/novaexpressao.pt\/pessoas-2030-launches-campaign-supporting-professional-internships\/"},"modified":"2026-10-12T16:41:02","modified_gmt":"2026-10-12T16:41:02","slug":"pessoas-2030-launches-campaign-supporting-professional-internships","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/pessoas-2030-launches-campaign-supporting-professional-internships\/","title":{"rendered":"PESSOAS 2030 launches campaign supporting professional internships"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4812\" class=\"elementor elementor-4812 elementor-4800\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PESSOAS 2030 has just launched, in partnership with the Institute for Employment and Vocational Training (IEFP), a communication campaign to raise awareness of Professional Internships in the North, Centre and Alentejo regions. The measure is co-financed by the European Social Fund Plus through the programme that is part of Portugal 2030. <\/p><p>Under the motto \u201cA professional internship is just the beginning\u201d, the campaign is based on the idea that every professional journey begins with an opportunity.<\/p><p>Through the stories of people who have benefited from the measure, the campaign shows how Professional Internships can make a difference in the lives of those looking for an opportunity to enter or re-enter the labour market. Through this experience, they gained experience, developed their skills and took new steps in their professional journey. <\/p><p>The transition from theory to practice, gaining experience in a real working environment, building confidence and professional growth are the central pillars of a narrative designed to humanise the measure and bring it closer to people\u2019s lives.<\/p><p>The creative strategy takes shape in a campaign centred on testimonials from those who have benefited from the measure, which will later be incorporated into a final film about Professional Internships. The campaign will be present on television, with a spot on RTP1, as well as on radio and social media, through a multichannel strategy focused on awareness, engagement and audience identification. <\/p><p>PESSOAS 2030 is a programme dedicated to supporting public policy measures that address challenges relating to population skills and qualifications, employment, social inclusion and, across all these areas, demographic issues.<\/p><p>The campaign is a joint initiative by PESSOAS 2030 and IEFP, co-financed by the European Union.<\/p><p> <\/p><p><strong>Technical credits<\/strong><\/p><p>Campaign: \u201cA professional internship is just the beginning\u201d<\/p><p>Media: RTP1, radio, regional press, social media and digital media<\/p><p>Formats: TV spot, radio spot, social media content<\/p><p>Creative team<\/p><p>Creative agency: COMON<\/p><p>Creative direction: Ricardo Louren\u00e7o<\/p><p>Media and digital<\/p><p>Media agency: Nova Express\u00e3o<\/p><p>Media planning: Nova Express\u00e3o<\/p><p>Digital\/social media strategy: COMON<\/p><p>Social media content production: COMON<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/www.briefing.pt\/cetera\/pessoas-2030-lanca-campanha-de-apoio-aos-estagios-profissionais\/\"><span style=\"color: #339966\"><em><strong>Briefing Article | 12.10.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PESSOAS 2030 has just launched, in partnership with the Institute for Employment and Vocational Training (IEFP), a communication campaign to raise awareness of Professional Internships in the North, Centre and Alentejo regions. The measure is co-financed by the European Social Fund Plus through the programme that is part of Portugal 2030. Under the motto \u201cA [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27,28],"tags":[],"class_list":["post-4812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia","category-ne-sgps-ecosystem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PESSOAS 2030 launches campaign supporting professional internships | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/pessoas-2030-launches-campaign-supporting-professional-internships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PESSOAS 2030 launches campaign supporting professional internships | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"PESSOAS 2030 has just launched, in partnership with the Institute for Employment and Vocational Training (IEFP), a communication campaign to raise awareness of Professional Internships in the North, Centre and Alentejo regions. The measure is co-financed by the European Social Fund Plus through the programme that is part of Portugal 2030. Under the motto \u201cA [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/pessoas-2030-launches-campaign-supporting-professional-internships\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T16:26:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T16:41:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/10\/NE-Site_Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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