{"id":4749,"date":"2025-03-05T15:52:18","date_gmt":"2025-03-05T15:52:18","guid":{"rendered":"https:\/\/novaexpressao.pt\/nova-expressao-leads-innovative-campaign-for-the-premiere-of-red-eyes-on-axn\/"},"modified":"2026-09-25T16:01:26","modified_gmt":"2026-09-25T16:01:26","slug":"nova-expressao-leads-innovative-campaign-for-the-premiere-of-red-eyes-on-axn","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/nova-expressao-leads-innovative-campaign-for-the-premiere-of-red-eyes-on-axn\/","title":{"rendered":"Nova Express\u00e3o leads innovative campaign for the premiere of \u201cRed Eyes\u201d on AXN<br\/>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4749\" class=\"elementor elementor-4749 elementor-4740\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c11008 e-flex e-con-boxed e-con e-parent\" data-id=\"69c11008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d91898 elementor-widget elementor-widget-text-editor\" data-id=\"67d91898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The premiere of the series \u201cRed Eyes\u201d on AXN in Portugal was supported by a high-impact integrated communication campaign led by Nova Express\u00e3o. Winning the AXN\/Sony Pictures Entertainment account allowed the agency to explore a diverse range of innovative initiatives, in which Creative Media played a central role. <\/p><p>According to information provided by the agency, the launch strategy involved rigorous planning, with the careful selection of media partners such as Medialivre and strategic partnerships with advertising agency Judas and creative consultancy Comon.<\/p><p>For the campaign, the strategy focused on distinctive and creative formats, including branded content and outdoor activations. Among the most innovative initiatives were two exclusive spots produced and broadcast on CMTV, the use of out-of-home panels with interactive elements and a surprising activation staged aboard a commercial aircraft, providing the audience with an immersive experience. <\/p><h6 class=\"singleNewsbodyP\"><a href=\"https:\/\/marketeer.sapo.pt\/nova-expressao-lidera-campanha-inovadora-para-estreia-de-red-eyes-no-axn\/\"><span style=\"color: #008000\"><strong><em>Marketeer Article | 05.03.2025<\/em><\/strong><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"a623d55\" data-interaction-id=\"a623d55\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;gpe_sMLJ-jM&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;true,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The premiere of the series \u201cRed Eyes\u201d on AXN in Portugal was supported by a high-impact integrated communication campaign led by Nova Express\u00e3o. Winning the AXN\/Sony Pictures Entertainment account allowed the agency to explore a diverse range of innovative initiatives, in which Creative Media played a central role. According to information provided by the agency, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova Express\u00e3o leads innovative campaign for the premiere of \u201cRed Eyes\u201d on AXN | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/nova-expressao-leads-innovative-campaign-for-the-premiere-of-red-eyes-on-axn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova Express\u00e3o leads innovative campaign for the premiere of \u201cRed Eyes\u201d on AXN | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The premiere of the series \u201cRed Eyes\u201d on AXN in Portugal was supported by a high-impact integrated communication campaign led by Nova Express\u00e3o. Winning the AXN\/Sony Pictures Entertainment account allowed the agency to explore a diverse range of innovative initiatives, in which Creative Media played a central role. According to information provided by the agency, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/nova-expressao-leads-innovative-campaign-for-the-premiere-of-red-eyes-on-axn\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T15:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T16:01:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2025\/08\/image-22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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