{"id":4738,"date":"2025-03-06T15:35:47","date_gmt":"2025-03-06T15:35:47","guid":{"rendered":"https:\/\/novaexpressao.pt\/radio-comercial-celebrates-46-years-with-a-campaign-focused-on-humour-and-closeness-to-listeners\/"},"modified":"2026-09-25T15:45:44","modified_gmt":"2026-09-25T15:45:44","slug":"radio-comercial-celebrates-46-years-with-a-campaign-focused-on-humour-and-closeness-to-listeners","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/radio-comercial-celebrates-46-years-with-a-campaign-focused-on-humour-and-closeness-to-listeners\/","title":{"rendered":"R\u00e1dio Comercial celebrates 46 years with a campaign focused on humour and closeness to listeners"},"content":{"rendered":"\t\t
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R\u00e1dio Comercial\u2019s new multimedia campaign launched today, reflecting the essence of the station: humour, energy and a strong connection with listeners. The campaign concept was created and developed by R\u00e1dio Comercial\u2019s own team, with creative direction by Vasco Palmeirim. The initiative marks the beginning of the celebrations for the station\u2019s 46th anniversary, which will be celebrated on the 12th. <\/p>

The campaign, which will run until 19 March, adopts a multichannel strategy that includes radio, out-of-home advertising, the MULTIBANCO network, digital platforms and social media. Each piece was carefully designed to reflect the station\u2019s characteristic tone: light, relaxed and close to its audience. <\/p>

One of the campaign\u2019s main focuses is the promotion of \u201cAs Manh\u00e3s Mais Ouvidas do Pa\u00eds\u201d, a programme led by a well-known line-up that is much loved by listeners \u2014 Nuno Markl, Pedro Ribeiro, Vasco Palmeirim, Vera Fernandes and Manuel Cardoso. With slogans such as \u201cBonitos e Adultos\u201d and \u201cNo ar\u201d, the approach stands out for the irreverence and authenticity that have become hallmarks of R\u00e1dio Comercial. <\/p>

Pedro Ribeiro, director of R\u00e1dio Comercial, reinforces the special role the station plays in listeners\u2019 lives: \u201cR\u00e1dio Comercial is a kind of clan, a family for those who follow us. This campaign celebrates that close relationship, which is the foundation of our success and, at the same time, our greatest motivation to continue giving our best. At home, in the car, everywhere, our listeners are with us every day, and that is what we want to celebrate,\u201d he says.<\/p>

With media planning handled by Nova Express\u00e3o, the campaign is not only a celebration of the past, but also a look ahead to the coming decades. Remaining true to its DNA of humour and closeness, R\u00e1dio Comercial aims to continue innovating and strengthening its relationship with audiences. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\"\"\/\t\t\t\t

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Marketeer Article | 06.03.2025<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

R\u00e1dio Comercial\u2019s new multimedia campaign launched today, reflecting the essence of the station: humour, energy and a strong connection with listeners. The campaign concept was created and developed by R\u00e1dio Comercial\u2019s own team, with creative direction by Vasco Palmeirim. The initiative marks the beginning of the celebrations for the station\u2019s 46th anniversary, which will be […]<\/p>\n","protected":false},"author":2,"featured_media":4678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"\nR\u00e1dio Comercial celebrates 46 years with a campaign focused on humour and closeness to listeners | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/radio-comercial-celebrates-46-years-with-a-campaign-focused-on-humour-and-closeness-to-listeners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e1dio Comercial celebrates 46 years with a campaign focused on humour and closeness to listeners | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"R\u00e1dio Comercial\u2019s new multimedia campaign launched today, reflecting the essence of the station: humour, energy and a strong connection with listeners. 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