{"id":4684,"date":"2026-05-11T11:03:57","date_gmt":"2026-05-11T11:03:57","guid":{"rendered":"https:\/\/novaexpressao.pt\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/"},"modified":"2026-09-25T14:25:45","modified_gmt":"2026-09-25T14:25:45","slug":"acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/","title":{"rendered":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay<br\/>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4684\" class=\"elementor elementor-4684 elementor-4633\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e1dio Comercial\u2019s new campaign in Porto aims, above all, to be a declaration of love for the city and its distinctive sense of humour. With creative work developed internally, the brand decided to take over MUPIs, digital screens, the metro and large-format outdoor with phrases that only make sense to those who truly know Porto. The media plan was developed in partnership with Nova Express\u00e3o.  <\/p><p>The campaign spreads across the city with wordplay that transforms places, pronunciations and expressions into visual punchlines such as \u201ca gente VCI\u201d, \u201cacabou a \u00e1gua? Bessa Leite\u201d, \u201cesta \u00e9 uma Campanh\u00e3 da R\u00e1dio Comercial\u201d, \u201ca ouvir a Comercial? est\u00e1 Bonj\u00f3ia!\u201d or \u201cquem tem os melhores Avintes?\u201d. It is an exercise in proximity that seeks to strengthen the brand\u2019s presence in the region and create a direct dialogue with the people of Porto. &nbsp;<\/p><p>According to Rita Sobral, VP of Revenue Growth, this approach stems from the belief that, in a market where all brands compete for attention, relevance is built through cultural proximity and emotional connection.<br \/><\/p><p>\u201cAt a time when more and more brands are competing for consumers\u2019 attention, we believe that relevance is built through cultural proximity and emotional connection with people. Porto is a city with a very distinct identity, where authenticity in communication makes all the difference, and this campaign was born precisely from that desire to create an even closer relationship with listeners through local references, humour and expressions that are part of the city\u2019s everyday life. This approach may, in the future, inspire other regional campaigns by the brand,\u201d she says.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"31936a5\" id=\"4683\" src=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1.jpg\" width=\"2379\" height=\"1583\" srcset=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1.jpg 2379w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1-300x200.jpg 300w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1-1024x681.jpg 1024w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1-768x511.jpg 768w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1-1536x1022.jpg 1536w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6-1-2048x1363.jpg 2048w\" alt=\"\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/marketeer.sapo.pt\/405536-2\/\"><span style=\"color: #339966\"><em><strong>Marketeer Article | 11.05.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e1dio Comercial\u2019s new campaign in Porto aims, above all, to be a declaration of love for the city and its distinctive sense of humour. With creative work developed internally, the brand decided to take over MUPIs, digital screens, the metro and large-format outdoor with phrases that only make sense to those who truly know Porto. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"R\u00e1dio Comercial\u2019s new campaign in Porto aims, above all, to be a declaration of love for the city and its distinctive sense of humour. With creative work developed internally, the brand decided to take over MUPIs, digital screens, the metro and large-format outdoor with phrases that only make sense to those who truly know Porto. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T11:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T14:25:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay\",\"datePublished\":\"2026-05-11T11:03:57+00:00\",\"dateModified\":\"2026-09-25T14:25:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NE-Site_Blog_bauer.png\",\"articleSection\":[\"Media &amp; Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/\",\"name\":\"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NE-Site_Blog_bauer.png\",\"datePublished\":\"2026-05-11T11:03:57+00:00\",\"dateModified\":\"2026-09-25T14:25:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#primaryimage\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NE-Site_Blog_bauer.png\",\"contentUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NE-Site_Blog_bauer.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/\",\"name\":\"Nova Express\u00e3o\",\"description\":\"Ag\u00eancia de Meios e Marketing Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\",\"name\":\"Nova Express\u00e3o\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo-black.svg\",\"contentUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo-black.svg\",\"width\":145,\"height\":16,\"caption\":\"Nova Express\u00e3o\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/NovaExpressao\\\/\",\"https:\\\/\\\/x.com\\\/agencia_novaexpressao\",\"https:\\\/\\\/linkedin.com\\\/company\\\/novaexpressao\\\/\",\"https:\\\/\\\/www.instagram.com\\\/agencia_novaexpressao\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\",\"name\":\"Tiago Maximo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g\",\"caption\":\"Tiago Maximo\"},\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/author\\\/novaexpressao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/","og_locale":"en_US","og_type":"article","og_title":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o","og_description":"R\u00e1dio Comercial\u2019s new campaign in Porto aims, above all, to be a declaration of love for the city and its distinctive sense of humour. With creative work developed internally, the brand decided to take over MUPIs, digital screens, the metro and large-format outdoor with phrases that only make sense to those who truly know Porto. [&hellip;]","og_url":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/","og_site_name":"Nova Express\u00e3o","article_publisher":"https:\/\/facebook.com\/NovaExpressao\/","article_published_time":"2026-05-11T11:03:57+00:00","article_modified_time":"2026-09-25T14:25:45+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png","type":"image\/png"}],"author":"Tiago Maximo","twitter_card":"summary_large_image","twitter_creator":"@agencia_novaexpressao","twitter_site":"@agencia_novaexpressao","twitter_misc":{"Written by":"Tiago Maximo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#article","isPartOf":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/"},"author":{"name":"Tiago Maximo","@id":"https:\/\/novaexpressao.pt\/en\/#\/schema\/person\/2af3f0ca7eccd3a60be0b1ebe79f79a8"},"headline":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay","datePublished":"2026-05-11T11:03:57+00:00","dateModified":"2026-09-25T14:25:45+00:00","mainEntityOfPage":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/"},"wordCount":283,"commentCount":0,"publisher":{"@id":"https:\/\/novaexpressao.pt\/en\/#organization"},"image":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#primaryimage"},"thumbnailUrl":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png","articleSection":["Media &amp; Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/","url":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/","name":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay | Nova Express\u00e3o","isPartOf":{"@id":"https:\/\/novaexpressao.pt\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#primaryimage"},"image":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#primaryimage"},"thumbnailUrl":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png","datePublished":"2026-05-11T11:03:57+00:00","dateModified":"2026-09-25T14:25:45+00:00","breadcrumb":{"@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#primaryimage","url":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png","contentUrl":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_bauer.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/novaexpressao.pt\/en\/acabou-a-agua-bessa-leite-radio-comercial-campaign-turns-porto-locations-into-wordplay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/novaexpressao.pt\/en\/home\/"},{"@type":"ListItem","position":2,"name":"\u201cAcabou a \u00e1gua? Bessa Leite\u201d: R\u00e1dio Comercial campaign turns Porto locations into wordplay"}]},{"@type":"WebSite","@id":"https:\/\/novaexpressao.pt\/en\/#website","url":"https:\/\/novaexpressao.pt\/en\/","name":"Nova Express\u00e3o","description":"Ag\u00eancia de Meios e Marketing Digital","publisher":{"@id":"https:\/\/novaexpressao.pt\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/novaexpressao.pt\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/novaexpressao.pt\/en\/#organization","name":"Nova Express\u00e3o","url":"https:\/\/novaexpressao.pt\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/novaexpressao.pt\/en\/#\/schema\/logo\/image\/","url":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/04\/logo-black.svg","contentUrl":"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/04\/logo-black.svg","width":145,"height":16,"caption":"Nova Express\u00e3o"},"image":{"@id":"https:\/\/novaexpressao.pt\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/NovaExpressao\/","https:\/\/x.com\/agencia_novaexpressao","https:\/\/linkedin.com\/company\/novaexpressao\/","https:\/\/www.instagram.com\/agencia_novaexpressao\/"]},{"@type":"Person","@id":"https:\/\/novaexpressao.pt\/en\/#\/schema\/person\/2af3f0ca7eccd3a60be0b1ebe79f79a8","name":"Tiago Maximo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f09bede81620741532c49900cc7506563e1b5c5243228897d495b0a97ca3e8fa?s=96&d=mm&r=g","caption":"Tiago Maximo"},"url":"https:\/\/novaexpressao.pt\/en\/author\/novaexpressao\/"}]}},"_links":{"self":[{"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/posts\/4684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":1,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"predecessor-version":[{"id":4685,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/posts\/4684\/revisions\/4685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/media\/4678"}],"wp:attachment":[{"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novaexpressao.pt\/en\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}