{"id":4594,"date":"2025-12-26T09:31:33","date_gmt":"2025-12-26T09:31:33","guid":{"rendered":"https:\/\/novaexpressao.pt\/axn-launches-campaign-for-those-who-see-action-everywhere\/"},"modified":"2026-09-25T09:49:37","modified_gmt":"2026-09-25T09:49:37","slug":"axn-launches-campaign-for-those-who-see-action-everywhere","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/axn-launches-campaign-for-those-who-see-action-everywhere\/","title":{"rendered":"AXN launches campaign for those who see action everywhere"},"content":{"rendered":"\t\t
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AXN is launching its first brand awareness campaign, based on the concept \u201cDo you see action everywhere?\u201d.<\/h4><\/div><\/header>
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The advertising campaign, with creative work by Comon, media planning by Nova Express\u00e3o and sound production by Sommus, draws on everyday situations to suggest that, when you start seeing action everywhere, AXN may well be to blame. It also introduces the brand\u2019s new signature, \u201cSeries. Films. Action!\u201d, inspired by the expression \u201clights, camera, action\u201d. <\/p>

\u201cAs this is the first campaign for the AXN brand, it seems to us the ideal opportunity to bring it even closer to people, exploring a behaviour we all have and which is, ultimately, the channel\u2019s territory,\u201d says Comon\u2019s creative director, Ricardo Louren\u00e7o.<\/p>

For his part, AXN Portugal\u2019s Marketing Manager, Diogo Gouveia, says that the launch of this advertising campaign is a milestone that makes the channel proud. \u201cThis concept reflects a behaviour and way of being that we all share, as any event in our day-to-day lives triggers a reaction and activates our imagination,\u201d he adds. <\/p>

The campaign, featuring voice-over by Jos\u00e9 L\u00e1zaro, actor and official voice of the channel, is present on MUPIs, radio, digital, social media and NOS cinemas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\"\"\/\t\t\t\t

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Briefing Article | 26.12.2025<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

AXN is launching its first brand awareness campaign, based on the concept \u201cDo you see action everywhere?\u201d. The advertising campaign, with creative work by Comon, media planning by Nova Express\u00e3o and sound production by Sommus, draws on everyday situations to suggest that, when you start seeing action everywhere, AXN may well be to blame. It […]<\/p>\n","protected":false},"author":2,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"\nAXN launches campaign for those who see action everywhere | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/axn-launches-campaign-for-those-who-see-action-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AXN launches campaign for those who see action everywhere | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"AXN is launching its first brand awareness campaign, based on the concept \u201cDo you see action everywhere?\u201d. 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