{"id":4592,"date":"2026-01-12T09:04:42","date_gmt":"2026-01-12T09:04:42","guid":{"rendered":"https:\/\/novaexpressao.pt\/goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial\/"},"modified":"2026-09-25T09:44:15","modified_gmt":"2026-09-25T09:44:15","slug":"goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial\/","title":{"rendered":"Goldenergy launches campaign saying \u201cOnde cada cliente \u00e9 especial\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4592\" class=\"elementor elementor-4592 elementor-4568\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header><header><h4>Conceived by the company\u2019s creative department, production is by Bonzi and media planning by Nova Express\u00e3o.<\/h4><\/header><section><\/section><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cOnde cada cliente \u00e9 especial\u201d is the signature of the campaign Goldenergy is launching this Monday, in which humour is used to illustrate the personalised attention and close relationship the company establishes with its customers. The idea was developed by the company\u2019s creative department. <\/p><p>The film presents an everyday scene in a Goldenergy store, where a customer signs a contract while being assisted by an employee. At the same time, several characters prepare a surprise party with balloons and confetti, waiting for the moment when the contract is finally signed. Each hesitation from the customer increases the tension, creating a visual metaphor for the care and warmth with which Goldenergy welcomes each new customer.  <\/p><p>\u201cThis campaign perfectly reflects who we are as a brand. We believe that each customer is unique and is at the centre of the way we work. Humour helps us communicate in a light and empathetic way, but the message we want to convey is very clear: closeness and care for those who choose us are part of who we are,\u201d explains Miguel Checa, general director of Goldenergy, quoted in a statement.<\/p><p>S\u00edlvia Pinto, marketing manager, highlights that the campaign places the viewer in a privileged position, as they are the only one who understands the surprise party and follows the story through to its conclusion. \u201cComplicity is essential to create emotional engagement and reinforce the campaign\u2019s message,\u201d she adds, explaining that the content was designed from the outset for different channels, ensuring a consistent message across all touchpoints. <\/p><p>On a technical level, the campaign takes an approach it describes as innovative. Two native versions of the film were shot simultaneously \u2014 one in horizontal format for television and another in vertical format (9:16), conceived from the outset for digital media. This strategy reflects Goldenergy\u2019s strong commitment to digital channels.  <\/p><p>The campaign will be present across several media, including television, radio, cinema, digital display, MUPIs, outdoor and social media such as TikTok, Facebook, Instagram, YouTube and LinkedIn, ensuring broad and integrated coverage.<\/p><p>Production was handled by Bonzi, with creative direction by Jaime Pantoja and Miguel Nicol\u00e1s O\u2019Shea, and direction by Ant\u00f3nio Aleixo. Cinematography was handled by Jo\u00e3o Bernardo Souza and production direction was led by Patricia Hibon. Media planning is by Nova Express\u00e3o.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/eco.sapo.pt\/2026\/01\/12\/goldenergy-arranca-campanha-a-dizer-onde-cada-cliente-e-especial\/\"><span style=\"color: #339966\"><em><strong>Artigo +M | 12.01.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conceived by the company\u2019s creative department, production is by Bonzi and media planning by Nova Express\u00e3o. \u201cOnde cada cliente \u00e9 especial\u201d is the signature of the campaign Goldenergy is launching this Monday, in which humour is used to illustrate the personalised attention and close relationship the company establishes with its customers. The idea was developed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goldenergy launches campaign saying \u201cOnde cada cliente \u00e9 especial\u201d | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldenergy launches campaign saying \u201cOnde cada cliente \u00e9 especial\u201d | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Conceived by the company\u2019s creative department, production is by Bonzi and media planning by Nova Express\u00e3o. \u201cOnde cada cliente \u00e9 especial\u201d is the signature of the campaign Goldenergy is launching this Monday, in which humour is used to illustrate the personalised attention and close relationship the company establishes with its customers. 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content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/goldenergy-launches-campaign-saying-onde-cada-cliente-e-especial\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"Goldenergy launches campaign saying \u201cOnde cada cliente \u00e9 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