{"id":4589,"date":"2026-01-19T08:53:05","date_gmt":"2026-01-19T08:53:05","guid":{"rendered":"https:\/\/novaexpressao.pt\/bauer-media-audio-portugal-brings-radio-brands-together-on-rayo\/"},"modified":"2026-09-25T09:37:35","modified_gmt":"2026-09-25T09:37:35","slug":"bauer-media-audio-portugal-brings-radio-brands-together-on-rayo","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/bauer-media-audio-portugal-brings-radio-brands-together-on-rayo\/","title":{"rendered":"Bauer Media Audio Portugal brings radio brands together on Rayo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4589\" class=\"elementor elementor-4589 elementor-4558\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><header class=\"mais-m--single-header\"><h4>The new platform \u201cputs listeners at the centre, simplifies the experience and gives our brands the digital presence they deserve\u201d, explains Salvador Ribeiro, CEO of Bauer Media Audio Portugal.<\/h4><p> <\/p><\/header><section class=\"mais-m--single-section\"><\/section><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rayo is Bauer Media Audio Portugal\u2019s new digital platform, bringing together its main radio brands \u2014 R\u00e1dio Comercial, M80 R\u00e1dio, Cidade FM and Smooth FM. Radio stations and podcasts are unified in one place to \u201csimplify the experience in an increasingly fragmented audio ecosystem\u201d, according to a statement. <\/p><p>In the app, listeners can find live broadcasts from Bauer\u2019s main radio stations in Portugal, digital radio stations and exclusive content, the group\u2019s podcasts and music experiences organised by mood, theme and time of day. The app was designed for everyday use and the in-car environment, and also includes a premium version that allows users to listen to radio without advertising breaks. <\/p><p>\u201cRayo represents a decisive step in our digital transformation in Portugal. It is a platform that puts listeners at the centre, simplifies the experience and gives our brands the digital presence they deserve in an increasingly competitive and global market,\u201d explains Salvador Ribeiro, CEO of Bauer Media Audio Portugal. <\/p><p>The executive adds that it \u201ccreates new opportunities for brands and advertisers, enables closer relationships with audiences, is based on first-party data and offers greater segmentation capabilities and integrated digital audio solutions that are relevant and effective\u201d.<\/p><p>The launch of Rayo is accompanied by a national multimedia campaign, created internally \u2014 bringing together presenters, designers, social media managers and brand managers \u2014 with a presence across Bauer Media Audio Portugal\u2019s channels and on radio, digital audio, digital, social media and outdoor formats, with media management handled by Nova Express\u00e3o. The campaign launches simultaneously with the app and will run over the coming weeks. <\/p><p>This is not the first application of its kind in Portugal, with Grupo Renascen\u00e7a Multim\u00e9dia having brought together its podcasts and radio brands in 2021 through the Popcasts platform. In February 2025, Jos\u00e9 Lu\u00eds Ramos Pinheiro, a board member of the group, invited the country\u2019s other radio stations to create a national podcast aggregator capable of competing \u201cslowly, gradually\u201d with international platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"274fc00\" data-interaction-id=\"274fc00\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;B_tKy5gGzv0&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;false,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/eco.sapo.pt\/2026\/01\/19\/bauer-media-audio-portugal-concentra-marcas-de-radio-no-rayo\/\"><span style=\"color: #339966\"><em><strong>+M Article | 19.01.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new platform \u201cputs listeners at the centre, simplifies the experience and gives our brands the digital presence they deserve\u201d, explains Salvador Ribeiro, CEO of Bauer Media Audio Portugal. Rayo is Bauer Media Audio Portugal\u2019s new digital platform, bringing together its main radio brands \u2014 R\u00e1dio Comercial, M80 R\u00e1dio, Cidade FM and Smooth FM. Radio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bauer Media Audio Portugal brings radio brands together on Rayo | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/bauer-media-audio-portugal-brings-radio-brands-together-on-rayo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bauer Media Audio Portugal brings radio brands together on Rayo | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The new platform \u201cputs listeners at the centre, simplifies the experience and gives our brands the digital presence they deserve\u201d, explains Salvador Ribeiro, CEO of Bauer Media Audio Portugal. Rayo is Bauer Media Audio Portugal\u2019s new digital platform, bringing together its main radio brands \u2014 R\u00e1dio Comercial, M80 R\u00e1dio, Cidade FM and Smooth FM. 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