{"id":4556,"date":"2026-03-20T16:55:04","date_gmt":"2026-03-20T16:55:04","guid":{"rendered":"https:\/\/novaexpressao.pt\/os-lusiadas-inspires-associacao-salvadors-irs-tax-allocation-campaign\/"},"modified":"2026-09-24T17:03:31","modified_gmt":"2026-09-24T17:03:31","slug":"os-lusiadas-inspires-associacao-salvadors-irs-tax-allocation-campaign","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/os-lusiadas-inspires-associacao-salvadors-irs-tax-allocation-campaign\/","title":{"rendered":"\u201cOs Lus\u00edadas\u201d inspires Associa\u00e7\u00e3o Salvador\u2019s IRS tax allocation campaign"},"content":{"rendered":"\t\t
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Based on the concept of \u201ctormentas\u201d, the campaign\u2019s creative concept and development were handled by Dentsu. It is present in outdoor advertising, digital media, television and cinema. <\/h4><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Associa\u00e7\u00e3o Salvador has launched its new IRS tax allocation campaign inspired by \u201cOs Lus\u00edadas\u201d. Based on the concept of the \u201ctormentas\u201d in Lu\u00eds de Cam\u00f5es\u2019 work, the campaign uses the metaphor of adverse events to portray the obstacles that are part of the daily lives of thousands of people with motor disabilities and reduced mobility. <\/p>

\u201cJust as in great epic journeys, here too the storms arise unexpectedly \u2014 stairs with no alternative, impassable pavements, architectural barriers, or even poorly positioned waste containers,\u201d explains Associa\u00e7\u00e3o Salvador in a statement.<\/p>

The obstacles are represented \u201cas monsters that block the way, seemingly ordinary yet limiting the autonomy of those who use a wheelchair, walking sticks or crutches, as well as elderly people, families with pushchairs or anyone with reduced mobility\u201d. \u201cThe campaign highlights that the lack of accessibility affects far more people than one might imagine, every single day,\u201d it further emphasises.
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The campaign is present in outdoor advertising, digital media, television and cinema, with media planning by Nova Express\u00e3o. The campaign\u2019s creative concept and development were handled by Dentsu. The illustrations are by Rog\u00e9rio Puhl and the films were produced by Playground. <\/p>

Founded by Salvador Mendes de Almeida, Associa\u00e7\u00e3o Salvador is a non-profit organisation working in the area of motor disabilities and reduced mobility, promoting inclusion, autonomy and equal opportunities. It develops projects in the areas of employability, social support, adapted sports, accessibility and awareness. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\"\"\/\t\t\t\t

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+M Article | 20.03.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Based on the concept of \u201ctormentas\u201d, the campaign\u2019s creative concept and development were handled by Dentsu. It is present in outdoor advertising, digital media, television and cinema. Associa\u00e7\u00e3o Salvador has launched its new IRS tax allocation campaign inspired by \u201cOs Lus\u00edadas\u201d. Based on the concept of the \u201ctormentas\u201d in Lu\u00eds de Cam\u00f5es\u2019 work, the campaign […]<\/p>\n","protected":false},"author":2,"featured_media":4555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"\n\u201cOs Lus\u00edadas\u201d inspires Associa\u00e7\u00e3o Salvador\u2019s IRS tax allocation campaign | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/os-lusiadas-inspires-associacao-salvadors-irs-tax-allocation-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cOs Lus\u00edadas\u201d inspires Associa\u00e7\u00e3o Salvador\u2019s IRS tax allocation campaign | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Based on the concept of \u201ctormentas\u201d, the campaign\u2019s creative concept and development were handled by Dentsu. It is present in outdoor advertising, digital media, television and cinema. Associa\u00e7\u00e3o Salvador has launched its new IRS tax allocation campaign inspired by \u201cOs Lus\u00edadas\u201d. Based on the concept of the \u201ctormentas\u201d in Lu\u00eds de Cam\u00f5es\u2019 work, the campaign […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/os-lusiadas-inspires-associacao-salvadors-irs-tax-allocation-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T16:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T17:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/NE-Site_Blog_as.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" 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