{"id":4541,"date":"2026-04-23T16:37:39","date_gmt":"2026-04-23T16:37:39","guid":{"rendered":"https:\/\/novaexpressao.pt\/portugal-sou-eu-relaunches-campaign-mostra-que-es-dos-nossos-leva-portugal-contigo\/"},"modified":"2026-09-24T16:45:26","modified_gmt":"2026-09-24T16:45:26","slug":"portugal-sou-eu-relaunches-campaign-mostra-que-es-dos-nossos-leva-portugal-contigo","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/portugal-sou-eu-relaunches-campaign-mostra-que-es-dos-nossos-leva-portugal-contigo\/","title":{"rendered":"Portugal Sou Eu relaunches campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d<br\/>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4541\" class=\"elementor elementor-4541 elementor-4528\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>The campaign, developed by agency Opal, once again adopts a multimedia presence \u2014 television, radio, press and digital \u2014 handled by Nova Express\u00e3o.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"8c37309\" id=\"4539\" src=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1.png\" width=\"1920\" height=\"600\" srcset=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1.png 1920w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1-300x94.png 300w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1-1024x320.png 1024w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1-768x240.png 768w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/pse-banner-1920x600-px-03-1-1536x480.png 1536w\" alt=\"\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Portugal Sou Eu relaunched its awareness campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d on 20 April, to celebrate National Production Day on 26 April. The campaign aims to reinforce the programme\u2019s positioning as a reference in promoting national production, challenging consumers and companies to play an active role in boosting the economy and to recognise the concrete impact of their choices on the country\u2019s development. <\/p><p>As explained in a statement, the creative concept \u201cis based on the team spirit and collective strength that characterise the Portuguese, seeking to highlight that every consumption decision has an impact and that adopting the Portugal Sou Eu seal represents an effective contribution to the national economy\u201d.<\/p><p>The initiative\u2019s main objectives are to increase spontaneous brand awareness, promote the consumption of national products and services and strengthen the perception of their value among different audiences.<\/p><p>Developed by agency Opal, the campaign has a multimedia presence \u2014 television, radio, press and digital \u2014 planned by Nova Express\u00e3o. Based on data from the Base.gov portal, the contract with Opal is dated 25 March 2025, with a contractual value of \u20ac36,400 for an execution period of 487 days \u2014 16 months. <\/p><p>In turn, the media planning contract with Nova Express\u00e3o in 2025 had a contractual value of \u20ac53,990 for an execution period of 214 days, with Opal also bidding for it. This year, the positions were reversed. The most recent contract, dated 21 April this year, was awarded to Opal for \u20ac32,090, with an execution period of 122 days.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"79147d4\" data-interaction-id=\"79147d4\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;7smtBEiW5Uw&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;true,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/eco.sapo.pt\/2026\/04\/23\/portugal-sou-eu-relanca-campanha-mostra-que-es-dos-nossos-comeca-hoje\/\"><span style=\"color: #339966;\"><em><strong>+M Article | 23.04.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The campaign, developed by agency Opal, once again adopts a multimedia presence \u2014 television, radio, press and digital \u2014 handled by Nova Express\u00e3o. Portugal Sou Eu relaunched its awareness campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d on 20 April, to celebrate National Production Day on 26 April. The campaign aims to reinforce the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portugal Sou Eu relaunches campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/portugal-sou-eu-relaunches-campaign-mostra-que-es-dos-nossos-leva-portugal-contigo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portugal Sou Eu relaunches campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The campaign, developed by agency Opal, once again adopts a multimedia presence \u2014 television, radio, press and digital \u2014 handled by Nova Express\u00e3o. Portugal Sou Eu relaunched its awareness campaign \u201cMostra que \u00e9s dos nossos. Leva Portugal contigo\u201d on 20 April, to celebrate National Production Day on 26 April. 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