{"id":4505,"date":"2026-07-08T15:15:37","date_gmt":"2026-07-08T15:15:37","guid":{"rendered":"https:\/\/novaexpressao.pt\/vamos-lixar-o-lixo-returns-to-encourage-recycling-even-during-holidays\/"},"modified":"2026-09-24T16:16:26","modified_gmt":"2026-09-24T16:16:26","slug":"vamos-lixar-o-lixo-returns-to-encourage-recycling-even-during-holidays","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/vamos-lixar-o-lixo-returns-to-encourage-recycling-even-during-holidays\/","title":{"rendered":"\u201cVamos Lixar o Lixo\u201d returns to encourage recycling even during holidays"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4505\" class=\"elementor elementor-4505 elementor-4473\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><h4 class=\"mais-m--single-lead\">The \u201cVamos Lixar o Lixo\u201d campaign continues until the end of 2026, having resulted from one of the largest advertising tenders of 2025. <\/h4><section class=\"mais-m--single-section\"><\/section><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Portuguese Environment Agency (APA) has launched the third moment of its communication campaign \u201cVamos Lixar o Lixo\u201d. The summer campaign draws attention to the time of year when waste production sees the greatest increase, encouraging the Portuguese to \u201crecycle\u201d their excuses and separate waste. \u201cCome\u00e7a por reciclar as desculpas\u201d is the call to action.  <\/p><p>The awareness campaign developed by agency Nossa introduces a step into the recycling process: challenging citizens to recycle their excuses first. \u201cDuring the holidays, it is common to hear excuses such as: \u2018isso vai tudo para o mesmo s\u00edtio\u2019, \u2018o caixote est\u00e1 longe\u2019 or \u2018nas f\u00e9rias n\u00e3o quero ter trabalho\u2019. This is precisely the obstacle the campaign seeks to dismantle, inviting the Portuguese to leave excuses behind and adopt more responsible behaviours,\u201d explains APA in a statement. <\/p><p>The previous moment of the campaign \u201cshowed how the lack of proper waste separation is exhausting landfill capacity in Portugal, highlighting, with particular focus, the need to separate biowaste\u201d. Despite this, not all regions of the country have selective biowaste collection implemented, and information on waste collection and treatment is not always properly communicated. In this regard, APA encourages citizens to contact the responsible entities: \u201cIf your area does not have a biowaste bin, speak to your municipality.\u201d  <\/p><p>Nova Express\u00e3o is responsible for disseminating the message across the various channels, with the summer campaign present on television, radio, digital media, press and outdoor.<\/p><p>Alongside the campaign, APA is promoting an awareness action that travels across Portugal over 18 days, through a travelling roadshow that invites communities to reflect on the importance of waste separation.<\/p><p>The \u201cVamos Lixar o Lixo\u201d campaign continues until the end of 2026, having resulted from one of the largest advertising tenders of 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"7dcda13\" data-interaction-id=\"7dcda13\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;pS2k1Z7st6c&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;false,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/eco.sapo.pt\/2026\/07\/08\/vamos-lixar-o-lixo-volta-para-incentivar-reciclagem-mesmo-em-ferias\/\"><span style=\"color: #339966\"><em><strong>+M Article | 08.07.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The \u201cVamos Lixar o Lixo\u201d campaign continues until the end of 2026, having resulted from one of the largest advertising tenders of 2025. The Portuguese Environment Agency (APA) has launched the third moment of its communication campaign \u201cVamos Lixar o Lixo\u201d. The summer campaign draws attention to the time of year when waste production sees [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cVamos Lixar o Lixo\u201d returns to encourage recycling even during holidays | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/vamos-lixar-o-lixo-returns-to-encourage-recycling-even-during-holidays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cVamos Lixar o Lixo\u201d returns to encourage recycling even during holidays | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The \u201cVamos Lixar o Lixo\u201d campaign continues until the end of 2026, having resulted from one of the largest advertising tenders of 2025. The Portuguese Environment Agency (APA) has launched the third moment of its communication campaign \u201cVamos Lixar o Lixo\u201d. The summer campaign draws attention to the time of year when waste production sees [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/vamos-lixar-o-lixo-returns-to-encourage-recycling-even-during-holidays\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T15:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T16:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/ipiccy_image-2026-06-29T150926.990-1584x950-1-e1790257235108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta 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