{"id":4499,"date":"2026-05-12T15:58:27","date_gmt":"2026-05-12T15:58:27","guid":{"rendered":"https:\/\/novaexpressao.pt\/quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto\/"},"modified":"2026-09-24T16:06:28","modified_gmt":"2026-09-24T16:06:28","slug":"quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto\/","title":{"rendered":"\u201cQuem tem os melhores AVINTES?\u201d. R\u00e1dio Comercial launches outdoor campaign in Porto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4499\" class=\"elementor elementor-4499 elementor-4488\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><header class=\"mais-m--single-header\"><h4 class=\"mais-m--single-lead\">The creative was developed by R\u00e1dio Comercial\u2019s team. The media plan, meanwhile, was created in partnership with Nova Express\u00e3o. <\/h4><\/header><section class=\"mais-m--single-section\"><\/section><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e1dio Comercial has invested in a new outdoor communication campaign in Porto, inspired by expressions, references and details that are part of the DNA of the Invicta city. The creative was developed internally.<br \/> <\/p><p>Spread across MUPIs, digital screens, the metro and large-format outdoor, the campaign plays with place names, accents and typically Porto expressions. The creatives can already be seen in several locations across the city, with phrases such as \u201ca gente VCI\u201d, \u201cacabou a \u00e1gua? BESSA LEITE\u201d, \u201cesta \u00e9 uma CAMPANH\u00c3 da R\u00e1dio Comercial\u201d, \u201ca ouvir a Comercial? est\u00e1 BONJ\u00d3IA!\u201d or \u201cquem tem os melhores AVINTES?\u201d. <\/p><p>\u201cAt a time when more and more brands are competing for consumers\u2019 attention, we believe that relevance is built through cultural proximity and emotional connection with people. Porto is a city with a very distinct identity, where authenticity in communication makes all the difference, and this campaign was born precisely from that desire to create an even closer relationship with listeners through local references, humour and expressions that are part of the city\u2019s everyday life. This approach may, in the future, inspire other regional campaigns by the brand,\u201d says Rita Sobral, vice-president of revenue growth at Bauer Media Portugal.<\/p><p>The campaign will be on air for 14 days, through a media plan developed in partnership with Nova Express\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/eco.sapo.pt\/2026\/05\/12\/quem-tem-os-melhores-avintes-radio-comercial-lanca-campanha-de-exterior-no-porto\/\"><span style=\"color: #008000\"><em><strong>+<span class=\"cursor-pointer font-secondary text-sm italic text-gray-500\">M<\/span> Article | 12.05.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The creative was developed by R\u00e1dio Comercial\u2019s team. The media plan, meanwhile, was created in partnership with Nova Express\u00e3o. R\u00e1dio Comercial has invested in a new outdoor communication campaign in Porto, inspired by expressions, references and details that are part of the DNA of the Invicta city. The creative was developed internally. Spread across MUPIs, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cQuem tem os melhores AVINTES?\u201d. 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The creative was developed internally. Spread across MUPIs, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T15:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T16:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/260507-mupis-r-comercial-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2379\" \/>\n\t<meta property=\"og:image:height\" content=\"1583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/quem-tem-os-melhores-avintes-radio-comercial-launches-outdoor-campaign-in-porto\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"\u201cQuem tem os melhores AVINTES?\u201d. 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