{"id":4447,"date":"2026-06-30T13:41:23","date_gmt":"2026-06-30T13:41:23","guid":{"rendered":"https:\/\/novaexpressao.pt\/apa-calls-for-waste-separation-during-holidays-with-campaign-by-nossa\/"},"modified":"2026-09-24T13:50:57","modified_gmt":"2026-09-24T13:50:57","slug":"apa-calls-for-waste-separation-during-holidays-with-campaign-by-nossa","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/apa-calls-for-waste-separation-during-holidays-with-campaign-by-nossa\/","title":{"rendered":"APA calls for waste separation during holidays with campaign by Nossa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4447\" class=\"elementor elementor-4447 elementor-4433\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><h4>Nova Express\u00e3o is the agency responsible for disseminating the message. The Portuguese Environment Agency\u2019s summer communication campaign, present on television, radio, digital media, press and outdoor, is amplified with a travelling roadshow, on its way to Braga. <\/h4><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nossa signs the Portuguese Environment Agency\u2019s (APA) omnichannel awareness campaign for the summer, with a message calling for waste separation during the holidays. Broadcast on television, radio, digital media, press and outdoor, the ads are part of a media plan defined by Nova Express\u00e3o. <\/p><p>\u201cDuring the holidays, it is common to hear excuses such as \u2018Isso vai tudo para o mesmo s\u00edtio\u2019, \u2018O caixote est\u00e1 longe\u2019 or \u2018Nas f\u00e9rias, n\u00e3o quero ter trabalho\u2019. This is precisely the obstacle the campaign seeks to dismantle, inviting the Portuguese to leave excuses behind and adopt more responsible behaviours,\u201d explains APA in a press release.<\/p><p>The third moment of the \u2018Vamos Lixar o Lixo\u2019 awareness campaign, which is communicated through its own website and will have a new wave until December, launches on 29 June, at a time when many Portuguese people begin going on holiday. The aim is to warn of a problem that worsens during the hottest months. <\/p><p>\u201cJuly and August are the most critical period for waste production in Portugal. In this context, APA warns of the urgency of properly separating waste also during the holiday period, promoting responsible behaviours that allow it to be properly directed for recycling,\u201d the document states.<\/p><p>The campaign, which is being announced by Corpcom, is amplified through an awareness action that travels across Portugal over 18 days, through a travelling roadshow that challenges communities to reflect on the importance of waste separation.<\/p><p>The initiative includes a mural that brings together the main excuses used by citizens for not separating waste correctly and can be seen from 3 to 5 July in Pra\u00e7a da Rep\u00fablica, in Braga. Like the campaign, APA\u2019s roadshow aims to encourage the Portuguese population to make fewer excuses and recycle more. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"99e9b52\" data-interaction-id=\"99e9b52\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;pS2k1Z7st6c&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;false,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/meiosepublicidade.pt\/2026\/06\/30\/apa-apela-a-separacao-de-residuos-nas-ferias-com-campanha-da-nossa\"><span style=\"color: #339966\"><em><strong>Meios &amp; Publicidade Article | 30.06.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nova Express\u00e3o is the agency responsible for disseminating the message. The Portuguese Environment Agency\u2019s summer communication campaign, present on television, radio, digital media, press and outdoor, is amplified with a travelling roadshow, on its way to Braga. Nossa signs the Portuguese Environment Agency\u2019s (APA) omnichannel awareness campaign for the summer, with a message calling for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APA calls for waste separation during holidays with campaign by Nossa | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/apa-calls-for-waste-separation-during-holidays-with-campaign-by-nossa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APA calls for waste separation during holidays with campaign by Nossa | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Nova Express\u00e3o is the agency responsible for disseminating the message. The Portuguese Environment Agency\u2019s summer communication campaign, present on television, radio, digital media, press and outdoor, is amplified with a travelling roadshow, on its way to Braga. Nossa signs the Portuguese Environment Agency\u2019s (APA) omnichannel awareness campaign for the summer, with a message calling for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/apa-calls-for-waste-separation-during-holidays-with-campaign-by-nossa\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T13:41:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T13:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/09\/ipiccy_image-2026-06-29T150926.990-1584x950-1-e1790257235108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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