{"id":4391,"date":"2026-03-11T16:16:04","date_gmt":"2026-03-11T16:16:04","guid":{"rendered":"https:\/\/novaexpressao.pt\/outcomm-signs-new-wave-of-coldwell-banker-ads\/"},"modified":"2026-09-24T10:40:38","modified_gmt":"2026-09-24T10:40:38","slug":"outcomm-signs-new-wave-of-coldwell-banker-ads","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/outcomm-signs-new-wave-of-coldwell-banker-ads\/","title":{"rendered":"Outcomm signs new wave of Coldwell Banker ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4391\" class=\"elementor elementor-4391 elementor-4356\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><h4 class=\"mais-m--single-lead\">The real estate consultancy strengthens its omnichannel campaign \u2018\u00c9 De Valor\u2019 (pictured) with a media strategy designed by Nova Express\u00e3o. The communication is amplified through the sponsorship of news programmes on CNN Portugal and SIC Not\u00edcias. <\/h4><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"singleNewsbodyP\">Coldwell Banker Portugal has just launched the new wave of its omnichannel campaign \u2018\u00c9 De Valor\u2019. With creative work by Outcomm and media planning handled by Nova Express\u00e3o, the communication maintains a confident and aspirational tone, prioritising media supports and contexts that reinforce the brand\u2019s credibility and institutional positioning. <\/p><p class=\"singleNewsbodyP\">\u201cColdwell Banker built its global reputation on very clear values. This campaign reinforces that message in the Portuguese market, showing that, in a real estate transaction, there are many factors that can vary, but there are principles that are non-negotiable. It is this consistency that we want to continue asserting among clients, consultants and future franchisees,\u201d explains Frederico Abecassis, CEO of Coldwell Banker Portugal, quoted in a press release.<\/p><p class=\"singleNewsbodyP\">The message of the new wave of the campaign, which is being rolled out across television, radio, digital, cinema and agencies, places integrity and transparency at the centre of real estate mediation. The media planning was designed to maximise brand awareness and reinforce the perception of its premium positioning in the real estate market. <\/p><p class=\"singleNewsbodyP\">The ads are amplified through the sponsorship of news programmes on CNN Portugal and SIC Not\u00edcias, with a presence also planned in prime time on the Now channel. \u201cThe objective is to associate the brand with editorial contexts of high credibility and qualified audiences,\u201d explains Carlos Estorninho, marketing director of Coldwell Banker Portugal, quoted in the document. <\/p><p class=\"singleNewsbodyP\">The outdoor posters are placed on MUPIs strategically located near the network\u2019s agencies across the entire national territory, including the autonomous regions. The personalised approach aims to strengthen the connection between the brand\u2019s institutional communication and its physical presence in the different communities where it operates. <\/p><p class=\"singleNewsbodyP\">\u201cMore than an advertising campaign, this communication reflects what defines Coldwell Banker: a culture based on relationships of trust, where every transaction is guided by the best values. This amplification of our media presence allows us to leverage the reach of that message and strengthen brand recognition in the market,\u201d highlights Carlos Estorninho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"a374a80\" data-interaction-id=\"a374a80\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;5q3_g6tPPhg&amp;amp&#x3B;t&#x3D;1s&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;false,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><a href=\"https:\/\/meiosepublicidade.pt\/2026\/03\/11\/outcomm-assina-nova-vaga-de-anuncios-da-coldwell-banker\"><span style=\"color: #008000\"><em><strong>Article <span class=\"cursor-pointer font-secondary text-sm italic text-gray-500\">Meios &amp; Publicidade<\/span> | 11.03.2026<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The real estate consultancy strengthens its omnichannel campaign \u2018\u00c9 De Valor\u2019 (pictured) with a media strategy designed by Nova Express\u00e3o. The communication is amplified through the sponsorship of news programmes on CNN Portugal and SIC Not\u00edcias. Coldwell Banker Portugal has just launched the new wave of its omnichannel campaign \u2018\u00c9 De Valor\u2019. With creative work [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-4391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outcomm signs new wave of Coldwell Banker ads | Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/outcomm-signs-new-wave-of-coldwell-banker-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outcomm signs new wave of Coldwell Banker ads | Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The real estate consultancy strengthens its omnichannel campaign \u2018\u00c9 De Valor\u2019 (pictured) with a media strategy designed by Nova Express\u00e3o. The communication is amplified through the sponsorship of news programmes on CNN Portugal and SIC Not\u00edcias. Coldwell Banker Portugal has just launched the new wave of its omnichannel campaign \u2018\u00c9 De Valor\u2019. 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