{"id":4389,"date":"2025-09-04T15:59:57","date_gmt":"2025-09-04T15:59:57","guid":{"rendered":"https:\/\/novaexpressao.pt\/pepper-creates-goldenergy-campaign-in-vila-real\/"},"modified":"2026-09-24T10:33:46","modified_gmt":"2026-09-24T10:33:46","slug":"pepper-creates-goldenergy-campaign-in-vila-real","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/pepper-creates-goldenergy-campaign-in-vila-real\/","title":{"rendered":"Pepper creates Goldenergy campaign in Vila Real."},"content":{"rendered":"\t\t
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The \u2018Orgulho Local\u2019 campaign (pictured) aims to strengthen Goldenergy\u2019s awareness in Vila Real and Tr\u00e1s-os-Montes. Executive creative direction is by Rui Sim\u00f5es, with Sara Palaio as creative design director. Nova Express\u00e3o is the media agency. <\/h4><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\"\"\/\t\t\t\t
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Pepper Brand Taste signs Goldenergy\u2019s new local campaign in Vila Real, \u2018Orgulho Local\u2019, which aims to strengthen the brand\u2019s awareness and spontaneous recognition in the city and in Tr\u00e1s-os-Montes.<\/p>

Executive creative direction is by Rui Sim\u00f5es, Sara Palaio is the creative design director, Tiago Dias leads strategy, and media is handled by Nova Express\u00e3o.<\/p>

\u201cGoldenergy wants to be close in everything it does and to speak the language of its customers. Present throughout mainland Portugal, we were born in Vila Real, where we have more than 200 employees. The way we express ourselves is one of the key characteristics that distinguishes Vila Real,\u201d says Miguel Checa, general director of Goldenergy, in a press release.<\/p>

\u201cWe are from here, we are proud of that and we are very grateful to our teams, just as we want the people of Vila Real to be proud of us and of what we already represent across the country. We want to reinforce closeness in a fun way with this local campaign,\u201d adds Miguel Checa.<\/p>

The multimedia campaign will run until the end of November, using outdoor advertising as media supports (outdoors and MUPIs, including mobile panels on buses and taxis); a digital campaign on TikTok and Reels, with geolocated promotion; inserts on local radio stations; spots in regional cinemas; and offline activations with local businesses and partners.<\/p>

The campaign will also include a special activation: the delivery of a welcome kit to all babies born in Vila Real over the next year. Goldenergy is one of the main drivers of the region\u2019s economic and social development, ranking second on the list of the 500 largest companies in Tr\u00e1s-os-Montes. <\/p>

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