{"id":3274,"date":"2026-02-24T09:24:40","date_gmt":"2026-02-24T09:24:40","guid":{"rendered":"https:\/\/novaexpressao.pt\/media-scene-2025\/"},"modified":"2026-07-07T12:01:08","modified_gmt":"2026-07-07T12:01:08","slug":"media-scene-2025","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/media-scene-2025\/","title":{"rendered":"Media Scene 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3274\" class=\"elementor elementor-3274 elementor-3264\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<header class=\"mais-m--single-header\"><p class=\"MsoNormal\">Considering that the official audited advertising investment data in Portugal, used as a market reference, is presented at rate-card prices and does not include international platforms such as Google and Meta, we are sharing, based on our continuous monitoring of the sector, an estimate that provides a more up-to-date reading of the national advertising landscape in 2025, which is expected to have reached, in real terms, values between \u20ac750 million and \u20ac850 million.<\/p><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa28f2 elementor-widget elementor-widget-image\" data-id=\"1fa28f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/02\/investimentos_publicitarios-1-1024x574.png\" class=\"attachment-large size-large wp-image-3496\" alt=\"\" srcset=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/02\/investimentos_publicitarios-1-1024x574.png 1024w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/02\/investimentos_publicitarios-1-300x168.png 300w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/02\/investimentos_publicitarios-1-768x430.png 768w, https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/02\/investimentos_publicitarios-1.png 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5bac3 elementor-widget elementor-widget-text-editor\" data-id=\"ef5bac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">According to our estimate, the distribution of investment by media in the Portuguese advertising landscape is expected to reflect the following configuration: television is expected to account for between 40% and 50% of total investment, remaining the leading medium; digital is expected to represent between 25% and 35%; out-of-home (OOH) is expected to stand between 12% and 18%; radio is expected to range between 4% and 7%; press is expected to represent between 1% and 2%; and cinema is expected to maintain a residual share, between 0.2% and 0.5%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b651a0 elementor-widget elementor-widget-text-editor\" data-id=\"5b651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"MsoNormal\"><span style=\"color: #008000;\"><strong>For further information, please contact: <a style=\"color: #008000;\" href=\"mailto:intelligence@novaexpressao.pt\">intelligence@novaexpressao.pt<\/a><\/strong><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Considering that the official audited advertising investment data in Portugal, used as a market reference, is presented at rate-card prices and does not include international platforms such as Google and Meta, we are sharing, based on our continuous monitoring of the sector, an estimate that provides a more up-to-date reading of the national advertising landscape [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[33],"tags":[],"class_list":["post-3274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ne-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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