{"id":3161,"date":"2024-04-26T14:24:16","date_gmt":"2024-04-26T14:24:16","guid":{"rendered":"https:\/\/novaexpressao.pt\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\/"},"modified":"2026-06-26T10:55:53","modified_gmt":"2026-06-26T10:55:53","slug":"nova-expressao-renews-e1-2-million-media-account-with-opticalia","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\/","title":{"rendered":"Nova Express\u00e3o renews \u20ac1.2 million media account with Opticalia."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3161\" class=\"elementor elementor-3161 elementor-2587\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7436a3ef e-flex e-con-boxed e-con e-parent\" data-id=\"7436a3ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c2f468 elementor-widget elementor-widget-text-editor\" data-id=\"29c2f468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><h4>The media agency led by Pedro Baltazar is responsible for Opticalia\u2019s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network.<\/h4><\/div><p class=\"singleNewsbodyP\">Opticalia has once again awarded its media account to Nova Express\u00e3o, with an annual value of \u20ac1.2 million and for a period of three years, following a market consultation in which the multinationals Havas Media and Mediabrands also took part.<\/p><p class=\"singleNewsbodyP\">\u201cOpticalia is a Spanish brand and, since it came to Portugal in 2012, we have worked with Nova Express\u00e3o because it was a partner of the agency we work with in Spain,\u201d says Joana Correia, Marketing and Communication Director at Opticalia, in statements to M&#038;P, justifying the choice of Nova Express\u00e3o.<\/p><p class=\"singleNewsbodyP\">A Nova Express\u00e3o spokesperson tells M&#038;P that the media agency led by Pedro Baltazar is responsible for Opticalia\u2019s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network.<\/p><p class=\"singleNewsbodyP\">With a network of 261 stores on the mainland and in the islands of the Azores and Madeira, Opticalia has been operating in Portugal since 2012 with disruptive communication and by promoting glasses as a fashion accessory. Nova Express\u00e3o, for its part, is a media agency that has been operating in the Portuguese market since 1994, independent of media groups or global technology platforms. <\/p><h6><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/meiosepublicidade.pt\/2024\/04\/26\/nova-expressao-renova-conta-de-media-de-e12-milhoes-com-a-opticalia\"><em><strong>Meios &#038; Publicidade Article | 26.04.2024<\/strong><\/em><\/a><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The media agency led by Pedro Baltazar is responsible for Opticalia\u2019s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network. Opticalia has once again awarded its media account to Nova Express\u00e3o, with an annual value of \u20ac1.2 million and for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova Express\u00e3o renews \u20ac1.2 million media account with Opticalia. - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova Express\u00e3o renews \u20ac1.2 million media account with Opticalia. - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The media agency led by Pedro Baltazar is responsible for Opticalia\u2019s entire strategy, planning, negotiation and purchase of advertising space in the media, while social media management is handled internally by the optical retail network. Opticalia has once again awarded its media account to Nova Express\u00e3o, with an annual value of \u20ac1.2 million and for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-26T14:24:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T10:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/06\/opticalia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"Nova Express\u00e3o renews \u20ac1.2 million media account with Opticalia.\",\"datePublished\":\"2024-04-26T14:24:16+00:00\",\"dateModified\":\"2026-06-26T10:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/opticalia.png\",\"articleSection\":[\"Media &amp; Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/nova-expressao-renews-e1-2-million-media-account-with-opticalia\\\/\",\"name\":\"Nova Express\u00e3o renews \u20ac1.2 million media account with Opticalia. - 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