{"id":3152,"date":"2024-03-30T13:42:06","date_gmt":"2024-03-30T13:42:06","guid":{"rendered":"https:\/\/novaexpressao.pt\/nova-expressao-returns-to-apame\/"},"modified":"2026-06-26T10:46:53","modified_gmt":"2026-06-26T10:46:53","slug":"nova-expressao-returns-to-apame","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/nova-expressao-returns-to-apame\/","title":{"rendered":"Nova Express\u00e3o returns to APAME."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3152\" class=\"elementor elementor-3152 elementor-2899\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><p>Nova Express\u00e3o has once again been a member of APAME (Portuguese Association of Media Agencies) since March, at a time when the industry is facing major changes with the resulting challenges, fundamentally related to technological innovation.<br\/>A founding member, Nova Express\u00e3o ceased to be part of APAME in 2019 due to some divergences within the scope of relations with stakeholders. Pedro Baltazar, as Nova Express\u00e3o\u2019s representative, was, until that date, Chairman of the General Assembly Board for successive terms and maintained those same functions in the following terms, but as representative of Powermedia, the purchasing centre of which Nova Express\u00e3o is a member.<br\/>According to Pedro Baltazar, this return by the agency of which he is CEO and Founder \u201chas as its main objective the union of all media agencies around a single association, which would make it possible to ensure a stronger position, greater capacity for intervention in strategic matters and greater presence in the media, thereby giving greater prominence to this industry.\u201d<br\/>APAME includes the majority of Portuguese media agencies and purchasing centres, while APEIP (Portuguese Association of Advertising Investment Management Companies) also exists, having been created in 2013 by two multinational agency groups following a split over the association\u2019s governance methodology. <\/p><\/div><h6 class=\"singleNewsbodyP\"><a href=\"https:\/\/www.briefing.pt\/cetera\/nova-expressao-volta-a-apame\/\"><span style=\"color: #008000;\"><em><strong>Briefing Article | 30.03.2024<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nova Express\u00e3o has once again been a member of APAME (Portuguese Association of Media Agencies) since March, at a time when the industry is facing major changes with the resulting challenges, fundamentally related to technological innovation.A founding member, Nova Express\u00e3o ceased to be part of APAME in 2019 due to some divergences within the scope [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[28],"tags":[],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ne-sgps-ecosystem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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