{"id":3124,"date":"2023-04-03T13:45:09","date_gmt":"2023-04-03T13:45:09","guid":{"rendered":"https:\/\/novaexpressao.pt\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\/"},"modified":"2026-06-26T14:54:41","modified_gmt":"2026-06-26T14:54:41","slug":"madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\/","title":{"rendered":"Madeira invests in Netflix to promote the destination in the British market."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3124\" class=\"elementor elementor-3124 elementor-2695\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f3640 e-flex e-con-boxed e-con e-parent\" data-id=\"3c0f3640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e98c42 elementor-widget elementor-widget-text-editor\" data-id=\"26e98c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><p><span style=\"font-size: 18px;\">Netflix\u2019s subscription model with advertising, already available in the United Kingdom, was the format chosen by Madeira to promote the region as a tourist destination in that market. With creativity by BAR Ogilvy and media planning handled by Nova Express\u00e3o, the campaign, which had already been communicated in other formats, will now be broadcast through the streaming platform, in a move that, believes Eduardo Jesus, president of the Madeira Promotion Bureau, will make it possible to capitalise on the fact that it is a model that is \u201calso new for subscribers\u201d. The introduction of advertising on Netflix, it should be recalled, has been a reality in 12 markets since the end of last year, with Portugal not among the launch group for this subscription model.  <\/span><\/p><\/div><\/div><p class=\"singleNewsbodyP\">\u201cBeing, for now, an option that is available only in some markets, the aim is to take advantage of subscribers\u2019 predisposition to be impacted by ads, thereby reinforcing the positioning of the Visit Madeira brand among the public and helping to keep the destination top of mind for travellers from the United Kingdom,\u201d it says in a statement, in which Madeira underlines that it is \u201cthe first Portuguese destination to use this new Netflix feature\u201d.<\/p><p class=\"singleNewsbodyP\">\u201cWe like to innovate in everything we do, and this form of communication and of reaching the public is a unique opportunity for us to stand out as a tourist destination of choice. The United Kingdom is one of the region\u2019s main source markets, but we believe that, by using this new channel, which is also new for subscribers, we will reach other markets,\u201d says Eduardo Jesus, president of the Madeira Promotion Bureau.<\/p><h6 class=\"singleNewsbodyP\"><a href=\"https:\/\/meiosepublicidade.pt\/2023\/04\/03\/madeira-investe-no-netflix-para-promover-destino-no-mercado-britanico\"><span style=\"color: #008000;\"><em><strong>Meios &#038; Publicidade Article | 03.04.2023<\/strong><\/em><\/span><\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Netflix\u2019s subscription model with advertising, already available in the United Kingdom, was the format chosen by Madeira to promote the region as a tourist destination in that market. With creativity by BAR Ogilvy and media planning handled by Nova Express\u00e3o, the campaign, which had already been communicated in other formats, will now be broadcast through [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madeira invests in Netflix to promote the destination in the British market. - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madeira invests in Netflix to promote the destination in the British market. - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Netflix\u2019s subscription model with advertising, already available in the United Kingdom, was the format chosen by Madeira to promote the region as a tourist destination in that market. With creativity by BAR Ogilvy and media planning handled by Nova Express\u00e3o, the campaign, which had already been communicated in other formats, will now be broadcast through [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-03T13:45:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T14:54:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/06\/image002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"Madeira invests in Netflix to promote the destination in the British market.\",\"datePublished\":\"2023-04-03T13:45:09+00:00\",\"dateModified\":\"2026-06-26T14:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/\"},\"wordCount\":290,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/image002.jpg\",\"articleSection\":[\"Media &amp; Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/madeira-invests-in-netflix-to-promote-the-destination-in-the-british-market\\\/\",\"name\":\"Madeira invests in Netflix to promote the destination in the British market. - 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