{"id":3106,"date":"2023-02-09T16:45:12","date_gmt":"2023-02-09T16:45:12","guid":{"rendered":"https:\/\/novaexpressao.pt\/powermedia-closes-2022-with-turnover-of-108-million\/"},"modified":"2026-06-25T16:02:04","modified_gmt":"2026-06-25T16:02:04","slug":"powermedia-closes-2022-with-turnover-of-108-million","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/powermedia-closes-2022-with-turnover-of-108-million\/","title":{"rendered":"Powermedia closes 2022 with turnover of 108 million."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3106\" class=\"elementor elementor-3106 elementor-3030\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82adaa6 e-flex e-con-boxed e-con e-parent\" data-id=\"82adaa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f40867 elementor-widget elementor-widget-text-editor\" data-id=\"7f40867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>\u201cCompared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,\u201d says the media agency.<\/h4><p>The purchasing centre Powermedia closed 2022 with turnover exceeding 108 million euros. It is its best result ever \u2013 double what it billed five years ago \u2013 and reflects above-market growth, says the centre chaired by Pedro Teles Baltazar, representing the media agency Nova Express\u00e3o, which he owns. The agency he leads, in turn, had turnover of 40.5 million euros, growth of 68.1% compared with 2019, the last pre-pandemic year.  <\/p><p>\u201cCompared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,\u201d specifies the centre, which also has Andr\u00e9 Freire de Andrade, CEO Iberia and SS Africa at Dentsu, as a director; Dentsu is the group that owns Carat Portugal, the country\u2019s largest media agency, according to the MediaMonitor ranking.<\/p><p>Estimates of the size of the Portuguese advertising market indicate that, in 2022, advertising reached 620 million euros, of which 540 million was through media agencies. The media that channelled the largest investment in the purchase of advertising space were television (open TV and pay TV), with 51.1%, and digital, with 28.2%. <\/p><p>2023 is seen as \u201ca challenging year in every sense in the current context, marked by war, inflation, the energy crisis, the crisis of the major technology companies and the growth of artificial intelligence in the world of digital advertising\u201d, the centre anticipates.<\/p><p>Powermedia is now, it highlights, the second-largest purchasing centre in the Portuguese market according to the Media Monitor ranking, which accounts for advertising investment at rate-card prices, that is, without the discounts applied in negotiations with the media.<\/p><p>According to Media Monitor, the largest centre is Megameios \u2013 which includes the agencies Initiative, Starcom Media Vest Group, Zenith, Universal Media and Reprise. This is followed by Power Media \u2013 which includes Carat, Nova Express\u00e3o, Media Gate and comOn \u2013, Havas Media Group, GroupM and Omnicom Media Group. <\/p><h6><br><br><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/eco.sapo.pt\/2023\/02\/09\/powermedia-fecha-2022-com-faturacao-de-108-milhoes\/\"><em><strong>+M Article | 09.02.2023<\/strong><\/em><\/a><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cCompared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,\u201d says the media agency. The purchasing centre Powermedia closed 2022 with turnover exceeding 108 million euros. It is its best result ever [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[28],"tags":[],"class_list":["post-3106","post","type-post","status-publish","format-standard","hentry","category-ne-sgps-ecosystem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powermedia closes 2022 with turnover of 108 million. - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/powermedia-closes-2022-with-turnover-of-108-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powermedia closes 2022 with turnover of 108 million. - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"\u201cCompared with 2019, the last year before the impact of the pandemic on the market, Powermedia grew by around 38% up to 2022, while the market grew by 4% over the same period,\u201d says the media agency. The purchasing centre Powermedia closed 2022 with turnover exceeding 108 million euros. It is its best result ever [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/powermedia-closes-2022-with-turnover-of-108-million\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T16:45:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T16:02:04+00:00\" \/>\n<meta name=\"author\" content=\"Tiago Maximo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Maximo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/\"},\"author\":{\"name\":\"Tiago Maximo\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/2af3f0ca7eccd3a60be0b1ebe79f79a8\"},\"headline\":\"Powermedia closes 2022 with turnover of 108 million.\",\"datePublished\":\"2023-02-09T16:45:12+00:00\",\"dateModified\":\"2026-06-25T16:02:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"articleSection\":[\"NE SGPS Ecosystem\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/powermedia-closes-2022-with-turnover-of-108-million\\\/\",\"name\":\"Powermedia closes 2022 with turnover of 108 million. - 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