{"id":3064,"date":"2026-03-10T14:57:12","date_gmt":"2026-03-10T14:57:12","guid":{"rendered":"https:\/\/novaexpressao.pt\/coldwell-banker-portugal-strengthens-e-de-valor-campaign\/"},"modified":"2026-06-25T14:59:05","modified_gmt":"2026-06-25T14:59:05","slug":"coldwell-banker-portugal-strengthens-e-de-valor-campaign","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/coldwell-banker-portugal-strengthens-e-de-valor-campaign\/","title":{"rendered":"Coldwell Banker Portugal strengthens \u201c\u00c9 de valor\u201d campaign"},"content":{"rendered":"\t\t
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In this new wave of the campaign, Coldwell Banker Portugal sponsored programmes on CNN Portugal and SIC Not\u00edcias, as well as investing in cinema, in a media strategy by Nova Express\u00e3o.<\/h4><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\"\"\/\t\t\t\t
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Coldwell Banker Portugal, a brand in the real estate brokerage sector, has once again invested in the \u201c\u00c9 de valor\u201d advertising campaign, expanding its presence on television, radio, cinema, outdoor and digital media, including the sponsorship of news programmes on CNN and SIC Not\u00edcias.<\/p>

The new wave, which maintains the claim \u201cA real estate agency that fulfils its values is of value\u201d, \u201crepresents a significant reinforcement of the brand\u2019s media presence, investing in contexts of high audience and editorial credibility, consolidating its institutional positioning among the public and professionals in the sector\u201d, the company says in a statement.<\/p>

\u201cColdwell Banker has built its global reputation based on very clear values. This campaign reinforces that message in the Portuguese market, showing that, in a real estate transaction, there are many factors that may vary, but there are principles that are not negotiable. It is this consistency that we want to continue asserting among clients, consultants and future franchisees,\u201d says Frederico Abecassis, CEO of Coldwell Banker Portugal.<\/p>

As in its initial phase, the campaign is based on a 360\u00ba, multichannel and integrated strategy. The media strategy reinforces the campaign\u2019s presence on television, with sponsorship of news programmes on CNN Portugal and SIC Not\u00edcias, as well as presence in prime time on the Now channel, in addition to expanding the brand\u2019s presence in digital media. <\/p>

On radio, Coldwell Banker, alongside its investment in sponsoring M80\u2019s traffic information segments, introduces a brand engagement strategy, without specifying how.<\/p>

Another new feature of this phase is the investment in cinema, with the campaign reaching 108 NOS cinemas across the country. The campaign also reinforces its presence in public spaces, with an investment in outdoor positions, with emphasis on investment in MUPIs located near the network\u2019s agencies throughout the country, including the autonomous regions. <\/p>

\u201cMore than an advertising campaign, this communication reflects what defines Coldwell Banker. It is a culture based on relationships of trust, where each transaction is conducted according to the best values. This amplification of our media presence allows us to leverage the reach of that message and reinforce brand recognition in the market,\u201d adds Carlos Estorninho, Marketing Director of Coldwell Banker Portugal.<\/p>

With creative work by Outcomm and media planning handled by Nova Express\u00e3o, Coldwell Banker explains that \u201cthe campaign maintains a confident and aspirational tone, prioritising media formats and contexts that reinforce the brand\u2019s credibility and institutional positioning.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

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+M Article | 10.03.2026<\/a><\/strong><\/span><\/em><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this new wave of the campaign, Coldwell Banker Portugal sponsored programmes on CNN Portugal and SIC Not\u00edcias, as well as investing in cinema, in a media strategy by Nova Express\u00e3o. Coldwell Banker Portugal, a brand in the real estate brokerage sector, has once again invested in the \u201c\u00c9 de valor\u201d advertising campaign, expanding its […]<\/p>\n","protected":false},"author":2,"featured_media":3080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"\nColdwell Banker Portugal strengthens \u201c\u00c9 de valor\u201d campaign - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/coldwell-banker-portugal-strengthens-e-de-valor-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coldwell Banker Portugal strengthens \u201c\u00c9 de valor\u201d campaign - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"In this new wave of the campaign, Coldwell Banker Portugal sponsored programmes on CNN Portugal and SIC Not\u00edcias, as well as investing in cinema, in a media strategy by Nova Express\u00e3o. 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