{"id":1863,"date":"2025-03-05T13:16:59","date_gmt":"2025-03-05T13:16:59","guid":{"rendered":"https:\/\/novaexpressao.pt\/index.php\/2026\/04\/22\/from-data-science-to-roas-the-secret-behind-our-brands-growth\/"},"modified":"2026-06-26T12:00:21","modified_gmt":"2026-06-26T12:00:21","slug":"from-data-science-to-roas-the-secret-behind-our-brands-growth","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/from-data-science-to-roas-the-secret-behind-our-brands-growth\/","title":{"rendered":"Nova Express\u00e3o wins AXN\u2019s media planning account (with video)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1863\" class=\"elementor elementor-1863 elementor-498\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c11008 e-flex e-con-boxed e-con e-parent\" data-id=\"69c11008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d91898 elementor-widget elementor-widget-text-editor\" data-id=\"67d91898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>The launch campaign for the series Red Eye on AXN is the first project. \u201cFor a media agency, which deals with television channels as both partners and suppliers, this represents a very interesting and enriching challenge,\u201d Filipe Teot\u00f3nio Pereira, general manager of Nova Express\u00e3o, tells M&#038;P. <\/h4><p class=\"singleNewsbodyP\">Nova Express\u00e3o is the new agency responsible for media planning for the AXN channels, an account that moves from Arena Media. The launch campaign for the series Red Eye on AXN is the first project under the new contract with the media agency. <\/p><p class=\"singleNewsbodyP\">\u201cWe are delighted to welcome Sony Pictures Entertainment\u2019s (SPE) AXN channels to our client portfolio. For a media agency that deals with television channels on a daily basis as both partners and suppliers, developing media strategies for the communication of products within the television entertainment segment now represents a very interesting and enriching challenge. It is even more rewarding given the relevance of the SPE\/AXN brand and its openness to innovative and impactful projects,\u201d Filipe Teot\u00f3nio Pereira, general manager of Nova Express\u00e3o, tells M&#038;P.<\/p><p class=\"singleNewsbodyP\">The media planning for Nova Express\u00e3o\u2019s first campaign for AXN involves Medialivre and strategic partnerships between the channel, the advertising agency Judas and the creative consultancy Comon, which was already working with AXN and has been part of the Nova Express\u00e3o SGPS holding company since the end of 2024.<\/p><p class=\"singleNewsbodyP\">This combination of capabilities results in several media strategies across areas such as branded content and outdoor, with highlights including the two spots produced and aired on CMTV, out-of-home panels with special creative work, and a staged activation on a commercial aircraft.<\/p><p class=\"singleNewsbodyP\">As part of Comon\u2019s activation, North China Air, an airline that exists only within the universe of the series Red Eye, comes to life on social media exclusively for this activation. During the fictional flight, passengers are transported into the world of Red Eye through the recreation of the series\u2019 atmosphere and access to exclusive content. <\/p><p class=\"singleNewsbodyP\">The series, which premiered on 13 January, follows a seemingly normal flight that turns into an enigmatic and dangerous plot. Dr Mahew Nolan, after being accused of murder, is detained at the airport by DC Hana Li in order to be extradited to Beijing. The flight, however, becomes a deadly battleground, where a global conspiracy is revealed.  <\/p><h6 class=\"singleNewsbodyP\"><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/meiosepublicidade.pt\/2025\/03\/05\/nova-expressao-ganha-planeamento-de-meios-do-axn-com-video\"><strong><em>Meios &#038; Publicidade Article | 05.03.2025<\/em><\/strong><\/a><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div data-id=\"a623d55\" data-interaction-id=\"a623d55\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.youtube.com&#x5C;&#x2F;watch&#x3F;v&#x3D;gpe_sMLJ-jM&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;true,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The launch campaign for the series Red Eye on AXN is the first project. \u201cFor a media agency, which deals with television channels as both partners and suppliers, this represents a very interesting and enriching challenge,\u201d Filipe Teot\u00f3nio Pereira, general manager of Nova Express\u00e3o, tells M&#038;P. Nova Express\u00e3o is the new agency responsible for media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[27],"tags":[],"class_list":["post-1863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova Express\u00e3o wins AXN\u2019s media planning account (with video) - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/from-data-science-to-roas-the-secret-behind-our-brands-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova Express\u00e3o wins AXN\u2019s media planning account (with video) - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The launch campaign for the series Red Eye on AXN is the first project. \u201cFor a media agency, which deals with television channels as both partners and suppliers, this represents a very interesting and enriching challenge,\u201d Filipe Teot\u00f3nio Pereira, general manager of Nova Express\u00e3o, tells M&#038;P. 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