{"id":1853,"date":"2025-05-26T11:46:57","date_gmt":"2025-05-26T11:46:57","guid":{"rendered":"https:\/\/novaexpressao.pt\/index.php\/2026\/04\/29\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\/"},"modified":"2026-06-26T15:11:13","modified_gmt":"2026-06-26T15:11:13","slug":"from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1","status":"publish","type":"post","link":"https:\/\/novaexpressao.pt\/en\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\/","title":{"rendered":"Nova Express\u00e3o and Publicis Media Lead Media Agency Rankings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1853\" class=\"elementor elementor-1853 elementor-1362\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bc03d e-flex e-con-boxed e-con e-parent\" data-id=\"f7bc03d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c98bae elementor-widget elementor-widget-text-editor\" data-id=\"9c98bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"my-1 text-center text-sm md:text-base font-primary text-gray-700\"><h4>The food and beverage sector attracted the highest level of advertising investment, according to COMvergence&#8217;s Global Media Agency New Business Barometer for the first quarter of 2025.<\/h4><\/div><div class=\"my-2 mx-auto flex items-center space-x-2\"> <\/div><p>Nova Express\u00e3o (pictured, left) tops the ranking of new business wins among media agencies in Portugal, according to the Global Media Agency New Business Barometer by consultancy COMvergence. Universal McCann (UM) ranks second, followed by Initiative in third place.  <\/p><p>The new business ranking for media agency groups in the first quarter of 2025 is led by Publicis Media (pictured, right), ahead of Omnicom Media Group (OMG). IPG Mediabrands completes the top three in third place. <\/p><p>Portugal ranked 27th in the market performance rankings, with media agency new business totalling US$12 million (\u20ac10.6 million). The market recorded a client retention rate of 52%. Associa\u00e7\u00e3o de Promo\u00e7\u00e3o da Madeira, Iberdrola, Santander, Zurich Insurance Group and Playmobil were identified as the top advertisers by new business investment during the first quarter of 2025.  <\/p><p>After analysing 587 pitches and account moves across 48 countries, COMvergence found that the global retention rate stood at 23%.<br style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; border: 0px solid #e5e7eb;\">\u201cZenith was the most successful agency network in retaining client relationships following a pitch, achieving a 95% retention rate, while Publicis Media recorded the highest retention rate among agency groups at 87%,\u201d the consultancy&#8217;s analysis states.<\/p><p>By category, the food and beverage (FMCG) sector attracted the highest level of new business advertising investment for media agencies in the first quarter of 2025, accounting for US$1.46 billion (\u20ac1.29 billion) in new business.<\/p><p>The entertainment and media industry ranked second, with US$891.5 million (\u20ac783.5 million) in new business investment, followed by the technology sector with US$523.1 million (\u20ac459.7 million). Retail placed fourth, attracting US$490.3 million (\u20ac430.9 million), while the pharmaceutical industry completed the top five with US$450.7 million (\u20ac396.1 million).  <\/p><h6><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/meiosepublicidade.pt\/2025\/05\/26\/nova-expressao-e-publicis-media-lideram-ranking-de-agencias-de-meios\"><em><strong>Meios &#038; Publicidade | 26.05.2025<\/strong><\/em><\/a><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The food and beverage sector attracted the highest level of advertising investment, according to COMvergence&#8217;s Global Media Agency New Business Barometer for the first quarter of 2025. Nova Express\u00e3o (pictured, left) tops the ranking of new business wins among media agencies in Portugal, according to the Global Media Agency New Business Barometer by consultancy COMvergence. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_destaque":"0","footnotes":""},"categories":[30],"tags":[],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-rankings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova Express\u00e3o and Publicis Media Lead Media Agency Rankings - Nova Express\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaexpressao.pt\/en\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova Express\u00e3o and Publicis Media Lead Media Agency Rankings - Nova Express\u00e3o\" \/>\n<meta property=\"og:description\" content=\"The food and beverage sector attracted the highest level of advertising investment, according to COMvergence&#8217;s Global Media Agency New Business Barometer for the first quarter of 2025. Nova Express\u00e3o (pictured, left) tops the ranking of new business wins among media agencies in Portugal, according to the Global Media Agency New Business Barometer by consultancy COMvergence. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaexpressao.pt\/en\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Nova Express\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/NovaExpressao\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T11:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T15:11:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaexpressao.pt\/wp-content\/uploads\/2026\/04\/011-Nova-expressao-1-1584x950-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_novaexpressao\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#\\\/schema\\\/person\\\/cf60af1c1958bbabbbb6c3a96b58a779\"},\"headline\":\"Nova Express\u00e3o and Publicis Media Lead Media Agency Rankings\",\"datePublished\":\"2025-05-26T11:46:57+00:00\",\"dateModified\":\"2026-06-26T15:11:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novaexpressao.pt\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/011-Nova-expressao-1-1584x950-1.jpg\",\"articleSection\":[\"Awards &amp; Rankings\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/\",\"url\":\"https:\\\/\\\/novaexpressao.pt\\\/en\\\/from-strategy-to-execution-how-we-turn-data-into-decisions-that-drive-growth-1\\\/\",\"name\":\"Nova Express\u00e3o and Publicis Media Lead Media Agency Rankings - 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